The How to Sell Your Art Workshops are an off-shoot of The Abundant Artist Conference. These are the get-in-the-weeds day-long sessions where we dig deep into your art business and help you figure out how to sell more of your art.
DAY 1 (January 7)
8:00 AM - arrival, networking and breakfast
9:00 AM - Keynote - The Hidden Path of the Artist’s Career. A high-level overview of why there is such a gap between art skills and business skills, and how to overcome that gap.
10:00 AM - Branding & niche workshop: how to figure out what you’re actually selling, who you’re selling it to, and where your customers and collectors are. We will use real-world examples from successful artists, as well as pulling attendees up front to work through their specific challenges.
12:00 PM - Lunch
2:00 PM - Writing and Talking About Your Art in Ways That Sell (including blogging). This session includes actual writing exercises meant to help artists know what to say when someone asks, "What kind of art do you make?"
4:00 PM - How it All Comes Together - a special session where we review Gwenn Seemel's legendary talk How it All Comes Together and what having an art career really means. This session is concluded by a collaborative art project
DAY 2 (January 8th)
9:00 AM - Selling Art Via Social Media, the Ultimate Direct to Collector Experience. We will address the two social networks that matter most to artists, Facebook and Instagram, and talk about how to sell through social media.
11:00 AM - Email marketing and Online Sales Funnels. A workshop that shows you how to take online interactions and create a list of excited fans you can turn into collectors.
12:00 PM - Lunch break
1:00 PM - Working with Art Consultants & Directors to Find Large-Scale Commission Projects. Matt Richards from Ekko Mobiles shares his expertise on how he lands large-scale commissions.
3:00 PM - Licensing Your Art. How to create long-term income by licensing your images to companies all over the world.
4:30 PM - networking art project (details TBA, to be led by Beth Inglish and the Nashville Creative Group)