How to Sell to an Irrational Buyer - TrustMatters Series

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We’ve all been there. You have a buyer with clear needs and available budget; you have a solution that perfectly matches their needs; you addressed all their concerns; and yet … they didn’t buy. It just doesn’t make sense.

Join us for a free webinar to explore three critical insights into this seemingly irrational behavior, how you might be adding to it, and what you can do to change the situation.

Hosted by Charles H Green, Author & CEO, Trusted Advisor Associates


Who is this webinar for?

Our programs are best-suited to the following industries:

  • Management Consulting

  • Finance & Banking

  • Accounting Services

  • B2B Sales

  • Media & Advertising

  • Technology

  • Other high-price-point, complex products, and services

Our programs are best-suited for the following roles:

  • Sales & Business Development

  • Project, Account, and Relationship Managers

  • Internal Corporate Staff Functions

  • Customer Service & Support Functions

Will this webinar be recorded?

Yes. We will send a link out of the recording to all registrants after the webinar.

How can I contact the organizer with any questions?


About TrustMatters Webinar Series

TrustMatters is an educational webinar series created in partnership between Trusted Advisor Associates and The Get Real Project, with a mission of sharing critical knowledge around the areas of trust and building stronger professional relationships.

TrustMatters offers a free, interactive webinar each quarter, featuring contemporary issues and learnings for organizations working to build deeper relations with clients and across internal teams.

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