How to Sell Complex Innovation

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CIC - Boston

50 Milk Street

16th Floor — Lighthouse East

Boston, MA 02109

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Startups are about innovation. When your new idea is a way to do something that wasn't possible before, it’s easy to understand and sell because it solves a problem.

But what about when your new, better way of doing something is a variation of the way your team or its competition is already accomplishing something?

This panel will break down how to cut through the noise so you can explain why your way is better—on a simple, understandable, and believable level.

This event is part of the Sales & Marketing Track at Startup Boston Week 2019. And is perfect for companies in the Early Stage.

Speakers to be announced soon!

This is a Startup Boston Week event.

Startup Boston Week is a free, five-day series of events celebrating, educating, and connecting entrepreneurs in Boston. Taking place from September 16–20, 2019 Startup Boston Week brings entrepreneurs, company leaders, innovators, and industry experts together to foster collaboration and fuel growth in Boston's startup ecosystem.




Thank you to our event partners!

About Matter:

Matter is a Brand Elevation Agency unifying public relations, social media, creative services, and search and digital marketing into strategic, content-rich communications campaigns that inspire action and build value. With 15 years of experience working with companies ranging from startups to large enterprises, we understand the fast speed and challenges inherent in marketing a new brand. Whether you’re building a business or growing a brand, we can help you achieve the success you deserve.

About CIC Boston:

One of Boston's largest innovation communities, CIC provides office and coworking space, and supports a variety of important programs in Boston's startup scene including Venture Cafe, District Hall, and MassRobotics.


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Date and Time

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CIC - Boston

50 Milk Street

16th Floor — Lighthouse East

Boston, MA 02109

View Map

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