How to See Your Designs Through a Storytelling Lens

If you are already a BOH Insider member and are looking to take this class, please register via your Benefits Portal.

Designers know the importance of photographing a completed project—but many overlook the rich editorial opportunities that appear throughout the year. Holiday decor, for example, offers a limited-time chance to capture striking, atmospheric images before the garland comes down and the ornaments are packed away. And while kitchens and living rooms are considered the heart of the home, the most compelling storytelling often happens in the in-between spaces: a character-filled laundry room, an exquisitely appointed cocktail bar, a textured study or an inviting entryway. These frequently forgotten spots can showcase your range, reveal your clients’ personalities, and give your portfolio an elevated, editorial edge.

In this workshop, photographer and PR professional Tori Sikkema shares how to identify the moments within your projects that deserve to be professionally captured—from standout spaces to intimate vignettes and irresistible details that editors, potential clients and online followers love. She’ll also outline how photographers plan for editorial timing, including when and how to document seasonal or lifestyle elements to align with next year’s opportunities. You’ll leave with a fresh editorial perspective on your work, a practical checklist—and a clear understanding of why strategic professional photography is one of the most powerful ways to elevate your brand and attract your next dream client.

In this class, attendees will learn:

• How to recognize the design moments within a project that will be most impactful when professionally photographed
• What editors and audiences look for in storytelling imagery—and why “secondary” spaces often make the biggest impression
• How to collaborate with a photographer to maximize your project’s visual and brand potential
• How professional photography extends the life and value of each project—beyond social media

By the end of class, attendees will have:

• A sharper editorial eye for identifying image-worthy spaces in your work
• A better understanding of what distinguishes photography that simply documents a project from photography that captures and elevates it
• The incentive to invest in professional photography as a key brand strategy
• A downloadable “Editorial Gold Checklist”—a designer’s guide to uncovering untapped visual storytelling moments

Additional Information: This is an online course conducted through Zoom. You will receive an email with information on how to join.

About the Instructor:
Tori Sikkema brings a rare fusion of technical mastery and marketing expertise to interior design photography. As an approved photographer by Architectural Digest with foundations in luxury marketing and impressive credentials in the corporate and media sectors, she transforms spaces into compelling visual narratives that capture the essence of exceptional design. Through her PR services, she garners the same high level of attention for her clients, strategically positioning them for editorial recognition.

BOH Insider members get unlimited free LAUNCH classes.

Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register via your Benefits Portal.