How to scale Healthtech and wellness startups & Pitch Competition

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This new event of Encomenda Smart Capital will be divided into two parts:

1. How to scale Healthtech & wellness companies panel.

We will have a unique oportunity to listen to top-notch entrepreneurs of the Spanish healthtech ecosystem. We will count with

1) David Masó, CEO and Co-Founder of Promofarma, acquired by Zur Rose Group (Switzerland). Promofarma is the leading managed eCommerce marketplace in Europe selling consumer health products from hundreds of independent pharmacies. It is part of Zur Rose Group, with more than 5 million active customers and 1000 Million Euros on revenues selling online pharma channel products.

2) Guillem Serra, CEO and Co-Founder of Mediquo, the leading medical consultation app in Spain that has raised +4M€ in funding. Guillem was previously the Chief Business Development Officer at iSalud, a company partially sold to CNP Partners.

The panel will be moderated by Oriol Juncosa and Carlos Blanco, Managing Partners at Encomenda Smart Capital.

In this panel we will address some of the following topics:

  • How to scale the company internationally?

  • How to create a first-class team?

  • How to establish partnerships with traditional players in the industry?

  • How to prepare your company for a Series A round?

2. Pitch competition

8 entrepreneurs will have the chance to present their startups in front of the top investors and entrepreneurs in the sector. The winner will have fast track access to meetings with the digital health platform ecosystem of Zur Rose and Promofarma, as well as a fast-track for Encomenda investment process.

Companies that want to participate in the pitch competition should apply here.

Participation criteria:

  • Healthtech and wellness startups

  • No biotech or drug discovery

  • No medical devices

  • Seed and growth stage

NOTE: presentations can be done in Spanish or English


  • 18:00h: doors open

  • 18:10h: opening and presentation of Encomenda Smart Capital

  • 18:20h: panel with David Masó (Promofarma), Guillem Serra (Mediquo) and other healthtech key players (to be announced)

  • 19:00h: Healthtech Pitch Competition

  • 20:00h: drinks and networking

About the panelists:

Promofarma is the leading marketplace in Europe selling consumer health products from hundreds of independent pharmacies. It has been acquired by Zur Rose Group in 2018.

Encomenda is the leading Super Angel Fund in Southern Europe. In 2018 we were the most active seed investor in the region. Our current portfolio includes companies like Goin, Woonivers, Landbot, Homyspace, Pridatect, Refruiting, Chekin, MissTipsi and others. Managing Partners & Co-Founders: Carlos Blanco and Oriol Juncosa.

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