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How to Optimize Your Marketing Funnel

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General Assembly San Francisco

225 Bush Street

5th Floor

San Francisco, CA 94104

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Have you ever walked into a shop and got immediately confronted by a salesperson who followed you around making suggestions? How did you react? Did you want to buy anything from them? What about a situation when you shopped around for a few minutes, then had a question about a product you loved, but had no one to ask? Same things happen in your funnel.

In this talk, Kasey Luck will teach you how to identify those moments and re-design your funnel to retain and convert more people.

Key Takeaways:

  • How to look at your funnel from your buyer’s perspective
  • How to find and remove blocks in your funnel
  • How to use a “wow” moment to double the conversion rate of your funnel




Speaker:


Kasey Luck, Founder & Marketer, Bold and Zesty

Kasey Luck helps companies acquire more customers through conversion optimization, email and content marketing, and cold email.

In addition to working with clients, Kasey runs Bold & Zesty blog for marketers. Previously she did event marketing at the world's most active venture fund in the world, 500 Startups.




About Our Partner:

Bold and Zesty


Bold & Zesty is a blog about email marketing. If you’ve asked yourself questions like: How do I really grow my email list? How can email marketing increase my revenue? What should I send my subscribers to be useful and make them happy? How do I segment my email list to increase revenue? How can I automate email and still be personal with my subscribers?

You’ll find answers to these questions and much more on Bold & Zesty. I also send tons of exclusive information (not published online), plus special invites and announcements to my email subscribers.

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Date and Time

Location

General Assembly San Francisco

225 Bush Street

5th Floor

San Francisco, CA 94104

View Map

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