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How to Modify the Marketing Mix by Acuity Advisor PM Consultant

Product School

Thursday, February 28, 2019 from 6:30 PM to 8:30 PM (EST)

How to Modify the Marketing Mix by Acuity Advisor PM Co...

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Ticket Type Sales End Price Fee Quantity
Tickets in Advance
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Feb 28, 2019 Free $0.00
Tickets at the Door
Will be available on the day of event
Not Started $20.00 $3.05

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Event Details

We understand that the marketing mix, product, price, place, promotion, people, process, physical evidence,; has worked well throughout the 1st & 2nd Industrial Revolution as we mass produced products and worked to get them to a market of consumers. But we are now entering the 3rd & 4th Industrial Revolutions -- where physical, digital, and technological systems collide; where the distributed networks are replacing centralized systems; where the sharing economy is leading to zero marginal costs; and where linear business models are giving way to platform & marketplace businesses that can scale exponentially. In this world, how does marketing change? How is the marketing mix modified to not just promote products & services – but experiences as well. This will be discussed during this session.

Main takeaways:
- How do you modify the marketing mix, typically used in linear business models, for platform/marketplace business models
- How is marketing modified for the “sharing economy” and the “zero-marginal cost society”
- How do you market “experiences” and not just “commodities,” “products,” “services”

Meet the Speaker: Michelle McLin

Michelle McLin is an Adjunct Instructor (Integrated Marketing) at NYU School of Professional Studies in New York. She has previously worked as Founder & Product Director at Shellzworld, Inc. Mobile Video. Michelle became a Product Manager and found that her wide range of skills was a perfect match for a career in product.

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Please note:
- Tickets sales at the door are from 6:00 - 6:30 PM (if any are still available)
- Event entrance and/or seating is based on a first come first served basis.
- Please arrive promptly. Doors lock at 7pm to avoid speaker disruptions.
- No refunds unless we have fully canceled the event. Date changes are not included.
- For additional info or questions, send an email to
- For last minute questions, send a text to: (646) 679-7377

Have questions about How to Modify the Marketing Mix by Acuity Advisor PM Consultant ? Contact Product School

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When & Where

Product School New York
1216 Broadway, 2nd floor
New York, NY 10001

Thursday, February 28, 2019 from 6:30 PM to 8:30 PM (EST)

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Product School

Founded in 2014, Product School is the world’s first technology business school.

We provide certified courses in Product Management, Data Analytics, Coding, Digital Marketing and Blockchain to professionals across 15 campuses worldwide. In addition to on-site campuses, we also offer the same courses, live online. Both on-site and online courses are taught by real-world product managers who work at top technology companies such as Google, Facebook, PayPal, Airbnb, LinkedIn and Netflix.

Unlike traditional MBA programs designed for students seeking roles within the finance and consulting fields, Product School’s curriculum is highly relevant for the next generation of technology leaders, with classes offered at a fraction of the cost. The curriculum is designed to fit into work schedules with small classes held in the evenings or on weekends to ensure that both instructors and students can maintain their full-time jobs.

Expect a healthy mix of hands-on projects, group exercises, case studies, panel discussions and a variety of other forums to teach you how to lead cross-functional teams and build digital products from end to end. We also prepare students for product management interviews and enable them to expand their professional network through access to a private community of thousands of people; including alumni, mentors and hiring managers from top technology companies.

Product School also offers custom corporate training programs for Fortune 500 companies seeking to advance the product management skill sets of their existing teams or onboard new talent.

Committed to building the largest product management community, Product School has published the Amazon’s best-selling book The Product Book, runs The Product Awards ceremony and ProductCon, a multi-city product management conference.

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