$0 – $60

How to Market a Zoo in the Age of Animal Rights & Fake News (Special Event)

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Roger Williams Park Zoo

1000 Elmwood Avenue

Providence, RI 02907

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Event description


AMP-RI presents...

Under the Microscope - How to Market a Zoo in the Age of Animal Rights and Fake News

Featuring the Evening's Guest Speaker
Diane Nahabedian - Roger Williams Park Zoo

Diane will speak about how marketing an organization, takes skill, patience, and a complete understandingof all the methods of communication. In an accredited Zoo, the world is watching and hoping to catch you doing something unethical or mean. Roger Williams Park Zoo, one of the 232 accredited zoos nationwide, leads in conservation efforts, environmental education programming and just plain fun. How is all that communicated with the public, members, stakeholders, environmentalists, animal lovers and animal haters.

About Our Speaker, Diane Nahabedian

Diane is the Director of Marketing and Public Relations at the Rhode Island Zoological Society/Roger Williams Park Zoo has over Thirty years of experience in the non-profit arena. In her former role as chief marketing and membership officerof the YMCA of greater Providence, she was responsible for developing and driving an intergrated marketing communication strategy that connected traditional and electronic media, as well as marketing and cause related messages.

Nahabedian received her BA from Brandeis University, and MS in public relations/communications from the College of Communications at Boston University.

When: Tuesday, August 7th, 5:15 - 7:30pm

Where: Roger Williams Park Zoo, Providence, RI

Parking is included! Free parking at the Zoo

Appetizers will be served!

Event Timeline

5:15 pm – Please arrive around 5:15 pm. Park on the rose circle and come in through security gate 5. See attached for directions to gate 5. THIS IS NOT THE GENERAL ADMISSIONS GATE. Someone will be at Gate 5 to check each guest into the Zoo.

5:30 pm – Hardhat tour of Faces of the Rainforest. The group will be getting a sneak preview. Faces of the Rainforest is scheduled to open mid-August.

6:15 pm – Gathering under the Marco Polo tent for appetizers and cold drinks – Zoo will provide – talk regarding marketing a zoo.

7:00 pm – Animal Encounters with the Wild Bunch. You never know who you might meet!

7:30 pm – Back out through Gate 5 to cars


Do I have to bring my printed ticket to the event?

If you pay 24-hours in advanced, no. We will keep a record of those who purchased a ticket at the door and confirm your payment then.

Can you tell me a little more about what to expect?

Sure! We meet for about two hours, but follow a typical flow: between 5:30 - 6:10 people arrive, grab some appteizers to snack on, and network with others; from here, our guest speaker will present and take questions until about 7pm. At this point of the night, our program is complete, but you are welcome to stay and chat longer, or spend time at the restaurant or bar as much of the crowd will do.

How does AMP-RI membership work?

Annual members pay a single, $60 fee for the year and attend all events free! That's a great value financially. However, you also get great benefits such as discounts to special seminars, free exposure through our website, and access to a network of over 500 local professionals and business owners to post job opportunities or share your own resume.

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Roger Williams Park Zoo

1000 Elmwood Avenue

Providence, RI 02907

View Map

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