How To Make Videos People Actually Watch
Event Information
About this event
Now more than ever, people are spending their days scrolling. The opportunity has never been greater to connect with your online community. However, this also means that competition for attention and eyeballs is at an all time high.
In this interactive Zoom workshop, we will analyze what makes a video watchable and shareable. Through case studies and evaluating your videos, we'll cover tips, tricks and techniques that will enhance your videos immediately.
Bring your video(s) and we’ll go through it as a group, pausing at the points where most of us would exit the tab and evaluating the strength of each story.
Quinn's Video Storytelling Philosophy
Sticky Intro→ Compelling Body→ Memorable Outro
For any length of video, following these tried-and-true principles will ensure that you keep your audience interested and engaged to the end. Together, we'll go through your videos and evaluate each section... complete with game time tools you can take with you to get more views, likes, and shares on future videos. We'll also discuss video length and how to turn one shoot into multiple weeks (or months) of video content.
Who is this workshop for?
- Small Business Owners & Entrepreneurs who want their videos to get watched!
- Video Producers & Videographers
- Communications & Marketing Professionals
Host Bio
Quinn Rose is Director of Storytelling at Impact Event and Founder of Story Based Brands. A native Portlander, Quinn moved to New York City to pursue her lifelong dream of becoming an investigative reporter. There, she co-produced a documentary on the NYPD’s Stop & Frisk policy, which now has over eight million views and is mentioned in a federal ruling. Next, she reported courtside at the 2016 Summer Olympics in English, Spanish, and Portuguese. Her stories aired in 256 countries, reaching a TV audience of over one billion.
Quinn spent the next few years producing videos and teaching video workshops abroad. While living in Cape Town, she decided it was time to move home to use her journalistic lens and passion for stories to support mission-driven companies. Her corporate videos continue to break records, recently netting 10x engagement for a large international client. Quinn is on a mission to help businesses and organizations expand their impact through video storytelling.
Past Workshop Testimonials
“I walked away with so many valuable things: *There are different types of videos (documentary style, perspective, interview etc) and thinking about what style best illustrates your message and organization is important. *The length of videos is super important. *Have access to all b-roll film so you can make small videos for social media, donor video, and landing page video. *Showing is more impactful than telling.”
“It had a major impact. I’m already applying things I learned. It is already jump starting our ideas for video stories we could begin to use.”