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How to make investors love you

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Proven tactics for seeking, contacting and securing investors

About this Event

It's always incredible to see how few founders have properly considered what happens following the creation of their fundraising assets. Once they decide they’re raising equity investment they plough full steam ahead into creating their pitch without even considering what comes next.

As with any campaign, success lies in the preparation. With the excitement of having nailed your pitch, it’s easy to jump straight into seeking investors and signing up to pitch events. However, there are some critical steps you need to take before starting your investment campaign.

In this event James Church, Co-founder and COO of Robot Mascot, will share proven tactics for finding, meeting, pitching and converting investors to back your business. By the end of this session, you'll have a blueprint for your investment campaign and better understand:

  1. How to create desire for your investment opportunity
  2. How to tip the odds in your favour
  3. How to target investors
  4. How to promote your opportunity
  5. How to capture investor interest
  6. How to convert investor interest

About Your Speaker: James Church


		How to make investors love you image

James is on a mission to stop great ideas from failing due to poor communication.

Far too many founders fail to raise the capital they need because they’re unable to convince investors their business is the one to back. He's passionate about working with founders to present a clear, concise and credible business case to investors.

James is the co-founder and COO of Robot Mascot, the UKs leading pitch agency. He's a #1 Amazon best selling author with his book, “Investable Entrepreneur”, where he shares his unique methodology for creating a pitch that convinces investors.

James has been featured in Entrepreneur Magazine, on numerous industry blogs and podcasts, has run mentoring sessions at Tech Hub, Google Campus and Runway East, and delivered mastermind sessions for The Chartered Institute of Marketing, University College London and the University of East Anglia.

About Your Hosts: Robot Mascot


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Robot Mascot is the UK's leading pitch agency. They create investment materials that convince investors including business plans, financial forecasts and pitch decks. Their clients are 30x more likely to raise investment, which is why they are the trusted pitch partner to Crowdcube, Seedrs, SeedLegals and Swoop Funding.

Ticket for good: Together we can make a positive impact

We’re passionate about solving meaningful problems and supporting entrepreneurs to fulfil their dreams. That’s why we donate a proportion of our revenue to fund entrepreneurs from less privileged backgrounds. This way they can create a business that draws them and their family out of poverty.

When you book your ticket, you will have the option to purchase a Ticket for Good. This will support women in Kenya with the business skills and finance they need to start up and run a profitable small business – improving their lives and the lives of those in their local community by improving the standard of living and providing employment opportunities. Not only this, but you’ll fund drinking water for a child in Africa, and provide them with the vital education needed to break the poverty cycle.

We would love it if you can join us on this mission to support 100 entrepreneurs to set up and scale a small business, it would mean their families and their community would no longer have to go hungry, or miss school.


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Eventbrite's fee is nonrefundable.

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