RM400

How to make friends and influence people in the age of AI

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Vouk Hotel Suites

Mansion One, Jalan Sultan Ahmad Shah

George Town, Penang 10050

Malaysia

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Event description
Half day workshop about How AI algorithms at Social Media work and how to best utilize them to engage and build a vibrant online community.

About this Event

This afternoon workshop is for marketing teams and top executives to understand the possibilities of building a community to support long term business goals

13:30 Registration

14:00-15:30 Algorithmic Influence

In this session, you will learn how to become an influencer in the age of AI.

The current state of social media algorithms. In what ways do commercially and politically motivated entities use algorithms to reach and influence their audiences? Why should you always design your message and choose your channel to fit the algorithms? How can you reach different filter bubbles? How can you reduce the toxicity of a conversation? How can you become an influencer? What does all this mean in practice? The session will also include discussion and questions on how to take all of this into account in your daily communication work.

15:30 Coffee break and networking

16:00-17:30 Communities

With this session, you will learn how to build a thriving community around your business, and how to mobilize it to spread your message.

What is the difference between Communities and Audiences? How can an audience become a community? How influencers leverage communities to amplify their influence? How are communities spread across bubbles and different social channels? Who is the right messenger to each target group within a community? How do communities help promote accountability and sustainability of a business? How can you create and develop a strong community culture? The session will also include discussion and questions on how to take all of this into account in your daily communication work.

17:30 Closing and certificates

Price RM400. The price includes the workshop itself and all related materials and certificate.

Workshop is facilitated by Mikko Alasaarela. Serial Entrepreneur. Public Speaker on Artificial Intelligence, Blockchains and their impact on the future of humanity

Mikko has founded 7 tech startups in Finland, Germany and the USA with 3 exits to date. His startups have raised over $30M in funding, and employed over 700 people. He have lived and built startups in Helsinki, London, San Francisco and reside currently in Berlin, Germany.

Mikko have authored 6 international patents, won the 2006 Red Dot Design Award and 2018 Global Blockchain Competition in Artificial Intelligence category.

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Date and Time

Location

Vouk Hotel Suites

Mansion One, Jalan Sultan Ahmad Shah

George Town, Penang 10050

Malaysia

View Map

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