£85 – £99

How To Make An AudioBook

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University College London

Gower St

Bloomsbury, London

WC1E 6BT

United Kingdom

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Refunds up to 7 days before event

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Description

How to make an audiobook - a practical workshop for authors

Join Sam Missingham and Jo Forshaw on the 27th January and learn everything you'll need to make your audiobook. We'll take you step-by-step through the process and give you plenty of time to ask any questions.

Jo is an expert in audio publishing with 20 years experience from corporate to start up, retail to publisher and agent. Before leaving this Spring to set up as consultant, she headed up the audio publishing list at HarperCollins, the UK's leading publisher of audiobooks.

Sam is the founder of Lounge Books, a new home for book-lovers. This follows 4 years at HarperCollins, where she ran large-scale marketing campaigns, author events, email and social strategy. She works with publishers on audience, social and marketing strategies. She has won several book marketing awards. In the last year she has been keynote speaker in Sao Paolo, Berlin, Salzburg and Bilbao.


What you can expect from the workshop

9.30am - Registration

10am - Welcome and intro – Sam Missingham

10.15am – Set the scene – Jo Forshaw

10.20am – Where to start & what's involved in making your audiobook

You have your audio rights and your finished manuscript/book, now what?

1. How to prepare your book for recording

2. A walk through the 5 options for recording, producing, editing your audiobook.

For each option, you’ll learn

  • what is involved
  • costs
  • what you should ask for
  • what format the output should be
  • which option is best for you.

You’ll end up with a bundle of files and you’re ready for the next stage.

11.20am – Coffee break

11.45am – What else do you need to do before you upload your audiobook.

  • Metadata best practise
  • Create a jacket
  • Ensured distribution

12.15 – Q&A for morning sessions

12.30 – Lunch

1.30 – Back in room

Jo, Sam and 3 other audiobook professionals will be in the room for half an hour of Q&A

2.00pm Landscape of retailers

  • Audible, Storytel, BookBeat, Kobo, Apple, Google,
  • Direct/aggregator

What you’ll learn:

  • What to expect from retailers/aggregators
  • What they’ll do for you
  • A la carte v subscription
  • Options for deals – and what’s best (Exclusive/non-exclusive)
  • Aggregators – who are they, how do you approach them, what’s the deal, costs

3.00pm Q &A

3.15pm – An example P&L

  • How much you make from sales
  • Different deals
  • Costs

3.45pm – Marketing audio

What you’ll learn

  • How to create an audio marketing asset
  • How to use SoundCloud/ AudioBoom
  • How to incorporate audio marketing into your existing marketing
  • 3 examples of best practise

4.45pm Open Q&A

5.00pm Round-up

5.15pm/5.30pm To the pub

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Date and Time

Location

University College London

Gower St

Bloomsbury, London

WC1E 6BT

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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