How to Love CCPA - another 2for1 event

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Brandman University

16355 Laguna Canyon Road

#1st Floor

Irvine, CA 92618

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How to Love CCPA - another 2for1 event

About this Event

Another Two for One AMAOC Event! 1 night. Two Presentations for the price of one!

The two topics are:

Build Rapport and Close the Deal with NLP with Stephanie Liu.

And our panel on "How to Love CCPA" with speakers from Loan Depot and IAB Labs

Our evening starts at 5pm with learning how to...Build Rapport and Close the Deal with NLP. As an NLP Trainer with a background in cognitive psychology, Stephanie Liu will present on how to utilize your ideas, skills and experience to increase your impact and influence. Whether you are interviewing for a new role or running the show as a CEO, this presentation will unpack the power of Neuro Linguistic Programming (NLP) to help put you in control of your personal and business life. Imagine being able to pull back the curtain to understand how your thinking impacts your behavior and results in life.

Stephanie Liu is an ad agency veteran that spent the last decade helping Fortune 500 brands and small businesses leverage social media to build their brand and bottom line. Stephanie is also one of the most sought-after speakers on live streaming. She has spoken at Social Media Marketing World, VidCon, Midwest Digital Marketing Conference, Social Media San Diego, and more. Stephanie helps job seekers and entrepreneurs go from unknown to unforgettable with live video.

There will be a brief intermission between sessions to allow you time to grab some dinner and make your way to the second session, which starts at 6:30pm.

It's not CCCP, nor is it CPAP. Its the California Consumer Privacy Act (CCPA). Similar to the EU’s GDPR law from 2018 and it is specifically relates to California residents’ data. This Act has far reaching implications for digital marketing and not just in California as more states are developing their own versions of this law. CCPA takes effect January 1, 2020, can you look your boss in the eye and say "yes we are compliant?" If not, learn how with this panel of privacy pros.

KEY TAKEAWAYS

•Learn what’s covered in this new law and how it affects the way you handle California residents’ personal data.

•Discover insights in what brands and agencies are doing to ensure they will be in compliance.

•Get tips on how to succeed and the risk factors if you aren't compliant.

Panel Moderator:

Donovan Moore, Dir of Business Strategy and Development, Goodway Group

Donovan Moore is a Director at Goodway Group a digital agency focusing on paid media across Programmatic, Social and SEM. Prior to Goodway, Donovan worked at Yahoo!, Microsoft and Twitter in both product and sales roles within their media offering. With over 14 years of experience in digital media, Donovan is experienced in managing sales teams,developing business strategy and driving sales results.

Panelists:

Jennifer Derke, Director of Product, Programmatic at IAB Tech Lab

As a leader in establishing technical standards in the digital advertising industry, Jennifer's goals are to help the industry fight ad fraud, provide brand safety for advertisers, and deliver consumer privacy controls.

Jennifer oversees development of software standards for supply chain transparency (e.g. OpenRTB, ads.txt, sellers.json) and technology solutions for consumer privacy and data protection (e.g. IAB Europe Transparency and Consent Framework, CCPA tools etc).

Prior to joining IAB Tech Lab, Jennifer worked on programmatic advertising monetization with digital publishers, including IAC Publishing and Condé Nast, and Adomik analytics provider.

Lincoln Guy , Director of Privacy, LoanDepot

Lincoln has been working in the consumer finance industry since 2005. He has a background in data privacy, risk management, compliance, and training. Lincoln has built compliance and privacy programs from the ground up and worked with partners around the world to do the same.

Lincoln's interest and passion for Information Security, Records Management peaked after the Anthem Data Breach in 2015. His then 5-year-old daughter suffered identity theft and he has fought an uphill battle to set things right. Ever since then,Lincoln is a crusader on advocating and protecting consumer information.

Alan Edgett, Managing Consultant, Lean Street

Alan has over 20 years experience working in Online Advertising, Marketing, Marketing Research and Product Development, and is a leading expert in utilizing Real-Time Bidding (RTB) and Data Analytics for Direct Response advertising.

He is currently running his own digital consulting and market research company--serving clients in the Mortgage, Real Estate, Debt and Local Marketing verticals. Alan also lead Digital Strategy and Innovation for Experian’s Consumer Direct Division and was named Experian’s Global Innovator of the Year in 2010. He sat on Yahoo!’s Digital Advertising Advisory Board and is a frequent speaker on programmatic advertising.

Brad Kelso, Co-Founder and Managing Director, Privageo

Brad has 20+ years in executive and consulting roles leading product and SaaS solution development in compliance and risk management across mortgage lending, banking, interactive businesses, consumer credit, data and real estate verticals. As co-founder and Managing Partner at Privageo, Brad leads clients to solve Data Privacy issues and execute Data Privacy strategies. He’s held positions from Managing Director to EVP across organizations that include CoreLogic, Bank of America, Home Savings and Ellie Mae.

Ticket purchase includes catered meal and free parking.

Tickets are $55 at the door.

Date and Time

Location

Brandman University

16355 Laguna Canyon Road

#1st Floor

Irvine, CA 92618

View Map

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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