How to Launch an ISA Division

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How to Launch an ISA Division

Too many leads, too little time? It might be time you consider bringing an ISA onto your team to improve your lead conversion... But where do you start? Join Erin McCormick, Chief Operating Officer for HergGroup, the #4 real estate team in the country, to learn more about how she built out a successful ISA division. She'll discuss ISA compensation, standards for productivity, scripts for quality appointments, and back-end systems for reporting, as well as the pitfalls and failures she had along the way. She'll also give you tips for finding the right talent and getting them setting high-quality appointments in their first week.


About Your Coach, Erin McCormick

Erin McCormick, Chief Operating Officer, joined Adam Hergenrother Companies after 10 years of leading digital marketing teams in the food, health and education markets as Director of Marketing & Lead Generation. Having experience in both consumer and business-to-business markets, Erin is a leader who enjoys setting a strategic vision, while also rolling up her sleeves to analyze and optimize systems, tools and models on a daily basis. As Chief Operating Officer for Adam Hergenrother Companies, Erin oversees the HergGroup Hub, including Listing Management, Transaction Coordination, Finance, Marketing, Client Care and Agent Services. She also works on branding and positioning, lead generation strategies, content development and overall marketing strategies for Adam Hergenrother Training, BlackRock Construction, Adam Hergenrother Foundation, and Keller Williams Vermont. Outside of her COO role, Erin is also a licensed Realtor, runs the popular Vermont blog Travel Like a Local: Vermont, just published her first book, and enjoys consulting with Vermont businesses on marketing, branding, and audience acquisition strategies. She is a graduate of Middlebury College and resides in Colchester with her husband Nick and two rescue dogs.

Questions? Please email info@hergtraining.com.

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