Facebook Live, Periscope: Is Live Streaming Video Legal?
Technology makes it easy for marketers to live stream video from any device, but should brands stream? In this session, we'll examine the legal aspects of live-streaming, from copyright to privacy, and cover best practices for keeping your company's live streaming legal.
Kerry O’Shea Gorgone develops marketing training courses in her role as Senior Program Manager, Enterprise Learning, at MarketingProfs. She’s also a speaker, writer, attorney and educator. Her commentary on the legal aspects of marketing been featured on numerous news shows including NBC Nightly News.
Live streaming presents some different concerns than pre-recorded video.
• No safety net: Content goes live instantaneously without a chance to edit or review
• Against the rules: Live streaming from sporting events, concerts, or theater productions might get you ejected
• Invading privacy: You might incidentally capture of copyrighted material, other people's private conversations, etc.
• Criminal act: Live streaming can be criminal (e.g. streaming from a movie theater while the movie's playing
The Solution: Plan a live stream as carefully as you would a pre-recorded video shoot.
In this session, Kerry will outline a plan for live-streaming that minimizes risk.
When | Thursday, December 8, 2016
Time | 11:30 a.m. – 12:00 p.m. is Registration and Networking
12:00 to 1:30 p.m. is Lunch and the Main Program
Location | Doubletree Tampa Westshore Airport
Price | Members $30 | Non-members $50 | Students $25
Online registration closes December 6th at 5pm ET. Event day walk-up registrations incur an additional $5 charge.
This Event is Sponsored by: