$15

How to Integrate Brand and Online Sales for Global Marketing

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Seattle, WA

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"Brand" is such a lofty word. What does it mean in the digital world? Has the definition changed over the years? How can a growing company apply the essence of your brand to online e-commerce?

Pam Didner, author of Global Content Marketing, will share a systematic and DIY approach to integrating your brands with your online sales efforts. She will cover specific topics such as a brand guidebook, buyer personas, design, copywriting, content creation, search marketing, conversions, even languages and translations to scale your sales to international audiences.


After this workshop, you will:

- Understand the key elements to optimize online sales

- Integrate design, content, copywriting and sales conversions from branding perspective

- Identify 2-3 key actions for immediate implementation


Early Bird cost is $15. Prices go up to $25 after January 1.

Cost: includes reference materials, refreshments and lunch.

This training usually costs $400 but is funded in part through the State Trade Expansion Program (STEP) Grant awarded by the U.S. Small Business Administration. Take advantage of this great opportunity!


For questions contact Zara Castillo at zara.castillo@efacw.org

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