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How to Influence Your Customers to Buy

Jay Ehret of The Marketing Spot

Wednesday, November 30, 2011 from 12:00 PM to 1:15 PM (CST)

How to Influence Your Customers to Buy

Ticket Information

Ticket Type Sales End Price Fee Quantity
How to Influence Customers Webinar Ended $69.00 $0.00

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Event Details

Marketing Edge Webinar Series

Webinar III.  How to Influence Your Customers to Buy

 

Senior Level Webinar – Requires Knowledge of the role of the customer experience in marketing. Webinar attendee should have a well-defined brand experience frame, and should also have done some customer experience mapping for their business.

 

Prep materials: Customer Experience Manifesto, Brand Experience Frame, Customer Experience Map, 

I. How Customers Make Purchase Decisions

  • The psychology of Buying
  • The Unconscious Purchase Factors That Drive Sales

II. How to Influence Customers Purchase Decisions

  • Tapping the Unconscious to create sales
  • Guiding the customer purchase decisions
  • When and how to use the “Test Drive”

III. Designing Products and the Buying Environment

  • Predicting Customer Preferences
  • Setting the purchase stage
  • Influencing Customer moods

IV. Pricing

  • The role of pricing in the purchase decision
  • Pricing strategies that get the sale
  • Enhancing your price without lowering it

V. Creating Your Influence Strategy

  • Mapping out your plan
  • Making Changes

 

Tuition: Only $69  

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** After registration, you will receive a receipt from PayPal confirming your registration. Within 24 hours you will receive another email with details and links on attending the webinar.

Have questions about How to Influence Your Customers to Buy? Contact Jay Ehret of The Marketing Spot

When

Wednesday, November 30, 2011 from 12:00 PM to 1:15 PM (CST)


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Organizer

Jay Ehret of The Marketing Spot

Jay Ehret is the founder and Dean of Marketing Know-How for TheMarketingSpot.com, a marketing education firm teaching entrepreneurs and small business owners how to become better marketers.

Located near Waco, Texas

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