$40

How to hack media and PR for marketing to build a brand

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WeWork City House

36 Robinson Road

Singapore, 068877

Singapore

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Eventbrite's fee is nonrefundable.

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How to hack media and PR for marketing to build a brand

About this Event

Getting into the news is a skill you need to learn like any other.

This workshop will teach you the fundamentals of a successful press outreach campaign, the hard skills of mastering "core messaging" for your own or your company's brand, and how it all folds into your overall marketing and communication strategy.

A NewCampus class is an interactive intimate session lead by a global expert via video streaming and hosted in an inspiring room at one of our coworking space partners.

Enjoy this class for free with a NewCampus membership!

━━━━━ ✻ 𝐊𝐄𝐘 𝐓𝐀𝐊𝐄𝐀𝐖𝐀𝐘𝐒

1. Overview of the changing media landscape and what it means for you

2. Convert your background and skills (or your company's mission and progress) into a cohesive narrative and messaging points

3. Build a successful press outreach machine as part of your marketing and communications strategy

━━━━━ ✻ 𝐀𝐁𝐎𝐔𝐓 𝐓𝐇𝐄 𝐂𝐋𝐀𝐒𝐒 𝐇𝐎𝐒𝐓

Yuliya started her career on the Obama 2012 campaign and has worked on the communication team for Vice President Biden's team for the Inauguration. She has advised Fortune 50 companies and start-ups on crisis, corporate affairs and strategic media campaigns while at Edelman in Washington, D.C. and NY offices.

More recently, she was the Head of Marketing & Growth of an acquired fintech start-up.

She's now a founder of Peer, a platform closing the gender/diversity gap in media coverage.

━━━━━ ✻ 𝐀𝐁𝐎𝐔𝐓 𝐍𝐄𝐖𝐂𝐀𝐌𝐏𝐔𝐒

NewCampus helps you stay relevant and curious in our ever-changing world with small group discussion-led classes, workshops and unique offline community events, all under one membership curated just for you.

For more information visit newcampus.co or follow @newcampushq

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Date and Time

Location

WeWork City House

36 Robinson Road

Singapore, 068877

Singapore

View Map

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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