How To Get Press For Your Chocolate Company

Event Information

Share this event

Date and Time

Refund Policy

Refund Policy

Refunds up to 1 day before event

Event description

Description

After more than five years tasting craft chocolate and writing about it, I know that chocolate makers are great at creating delicious bars. Understanding how the media works and how to approach journalists, however, is a different story -- and a different skill set.

Join me for an online session on June 27 to learn how to get press for your chocolate company. We'll walk through the pitching process and the editorial process as well as how PR companies work, and you'll learn how to write a press release, what kind of announcements deserve the most attention, and how to present yourself when you talk to a journalist. By the end of the two-hour session, you will be able to craft a story about your brand that editors will be dying to publish.

I've been a food writer for more than 10 years, and I used this first-hand knowledge to get press for my book, Bean-to-Bar Chocolate: America's Craft Chocolate Revolution. I was surprised at the result! Features in Bon Appetit, America's Test Kitchen, Bloomburg Business, and more. Check out all the press here.

This is a small, intimate workshop with limited seats, so be sure to get your ticket asap!

Date and Time

Refund Policy

Refunds up to 1 day before event

Save This Event

Event Saved