How to Generate Leads Through Instagram

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How to Generate Leads Through Instagram

Instagram is a seriously untapped resource for real estate agents around the country (and salespeople of all kinds - not just limited to real estate!). In this one-hour online seminar, Erin McCormick, Chief Operating Officer for Hergenrother Realty Group, will teach you how to get started building your brand on Instagram and use it to fuel your real estate pipeline. Erin will share her best practices and proven techniques for how she has generated 70% of her real estate leads through Instagram. Sign up for this one-hour online seminar to learn how you TOO can become a local expert through Instagram and generate real estate leads in only 15 minutes a day without spending any money.


  • Instagram basics - How to get started
  • How to build your brand
  • The value of a hashtag
  • What to post
  • How often to post
  • Best times to post
  • How to use the DM (direct message) to nurture relationships
  • How to gain followers
  • How to Instagram it for farming!


  • Real Estate Agents
  • Listing Agents
  • Buyers Agents
  • Team Leaders
  • Executive Assistants
  • Directors of Operations
  • Directors of Marketing
  • Marketing Managers

After you register, you will receive a custom link from GoToWebinar with details on how to join the seminar at 12pm EST on September 5th.


About Your Coach, Erin McCormick

Erin McCormick, Chief Operating Officer, joined Adam Hergenrother Companies after 10 years of leading digital marketing teams in the food, health and education markets as Director of Marketing & Lead Generation. Having experience in both consumer and business-to-business markets, Erin is a leader who enjoys setting a strategic vision, while also rolling up her sleeves to analyze and optimize systems, tools and models on a daily basis. As Chief Operating Officer for Adam Hergenrother Companies, Erin oversees the HergGroup Hub, including Listing Management, Transaction Coordination, Finance, Marketing, Client Care and Agent Services. She also works on branding and positioning, lead generation strategies, content development and overall marketing strategies for Adam Hergenrother Training, BlackRock Construction, Adam Hergenrother Foundation, and Keller Williams Vermont. Outside of her COO role, Erin is also a licensed Realtor, runs the popular Vermont blog Travel Like a Local: Vermont, just published her first book, and enjoys consulting with Vermont businesses on marketing, branding, and audience acquisition strategies. She is a graduate of Middlebury College and resides in Colchester with her fiance Nick and two rescue dogs.

Questions? Please email info@hergtraining.com.

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