How to Generate a ROI in Social Media

In our last meetup, you learned about the ROI of Keyword Research and also the importance of PR.

In the next Search London event, you will learn about the "ROI of Social Media".

The meetup will take place on Monday, June 29th from 6:30pm

Hannah Thorpe from theMediaFlow will present:

“Brief. Deliver. Measure. Repeat: How to Quantify Investment in Social Media”

Social Media can be a tool with unrivalled potential, or a distraction and a waste of time. In order to make the most of your investment in social media, it’s important to identify your objectives, and then measure the results to quantify the impact it’s having.

As Senior Account Manager at theMediaFlow Hannah creates successful social media strategies and frequently demonstrates the value of social media across a range of industries.

Our second speaker is Jasper Martens from Simply Business. Jasper will speak about

"How to Use Social to Make Small Businesses Brand Aware and 'Ready to Buy'". Jasper will present examples of how Simply Business is using social, search and PR to make audiences brand aware and turn them into a 'ready-to-buy' state, demonstrating ROI on social, online PR and search.

Jasper is Head of Marketing and Communications at Simply Business, UK’s biggest business insurance provider, protecting 300,000 businesses. Having worked with small businesses for over 10 years in the Netherlands and the UK, Jasper knows how to engage and activate small businesses through a multi-channel approach, especially through social, search and content.

Look forward to seeing you on Monday, June 29th !

The meetup will be at the Terrace Bar at the Doggett's which is the top floor of the pub.

Thanks,

Jo Turnbull and Tim Sheed

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