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How to Focus on the Purpose by One Kings Lane VP of Product

Product School

Saturday, April 20, 2019 from 12:00 PM to 1:00 PM (PDT)

How to Focus on the Purpose by One Kings Lane VP of Pro...

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Watch it Online
Only registered attendees will be sent access to the Livestream via email
Apr 20, 2019 Free  

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*** DISCLAIMER: This event is ONLINE ***

What do we think about when we build products? As passionate Product Managers, we sometimes get so caught up in building solutions that we forget the initial reasons for the product. We focus on efficient workflows, engaging interactions and beautiful interfaces that we sometimes end up not addressing the problem that needed to be solved. In this talk, Andrea shares how to continuously ask why and think critically about the purpose while still enjoying the process of building the product.

Main Takeways:
- Focus on the goal to clarify the purpose for building the product
- Understand who the user is and what success looks like before building
- Validate the solution with real users and recognize if it doesn’t align with users
- Use insights to course correct and ensure the product has purpose

Meet the Speaker: Andrea Chesleigh

Andrea is the VP of Product and Engineering at One Kings Lane, a digital-first resource for making your home an expression of your personal style. She has spent over fifteen years in Product and Tech, and has led teams at startups and Fortune 500 companies, including Rent the Runway, Zappos, Time Warner, and Verizon. Andrea is passionate about solving hard, seemingly impossible, challenges, developing simple yet delightful products, building teams of entrepreneurial critical thinkers and creating strategic outcomes with impact. She is a hands-on leader with a player/coach style, diving into the details with her team to partner, advise and guide them to success.

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Have questions about How to Focus on the Purpose by One Kings Lane VP of Product? Contact Product School

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Saturday, April 20, 2019 from 12:00 PM to 1:00 PM (PDT)

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Product School

Founded in 2014, Product School is the world’s first technology business school.

We provide certified courses in Product Management, Data Analytics, Coding, Digital Marketing and Blockchain to professionals across 15 campuses worldwide. In addition to on-site campuses, we also offer the same courses, live online. Both on-site and online courses are taught by real-world product managers who work at top technology companies such as Google, Facebook, PayPal, Airbnb, LinkedIn and Netflix.

Unlike traditional MBA programs designed for students seeking roles within the finance and consulting fields, Product School’s curriculum is highly relevant for the next generation of technology leaders, with classes offered at a fraction of the cost. The curriculum is designed to fit into work schedules with small classes held in the evenings or on weekends to ensure that both instructors and students can maintain their full-time jobs.

Expect a healthy mix of hands-on projects, group exercises, case studies, panel discussions and a variety of other forums to teach you how to lead cross-functional teams and build digital products from end to end. We also prepare students for product management interviews and enable them to expand their professional network through access to a private community of thousands of people; including alumni, mentors and hiring managers from top technology companies.

Product School also offers custom corporate training programs for Fortune 500 companies seeking to advance the product management skill sets of their existing teams or onboard new talent.

Committed to building the largest product management community, Product School has published the Amazon’s best-selling book The Product Book, runs The Product Awards ceremony and ProductCon, a multi-city product management conference.

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