Many brands, businesses, and organizations want to use YouTube to reach and engage more people, but they don't fully understand how to achieve these goals. YouTube can be a powerful tool when it is used intentionally. It takes time to strategize, grow, and sustain subscribers and a healthy fanbase. Join digital marketing strategist Sarah Benoit along with videographer, filmmaker, musician, and Google Ads expert David Gwaltney as they discuss their top tips for building an active following on YouTube. Learn more about how YouTube works and what tools and opportunities you have to create a greater impact online and in the world. Come prepared to ask questions and brainstorm ideas for your channel.

This class will be a Zoom meeting. Please be prepared to be on camera and connect with your fellow students.