How to drive Retail Business Impact with Facebook

Event Information

Share this event

Date and Time

Location

Location

Precis Digital

Esromgade

15

2200 Opg. 1 (i hjørnet, når man kommer ind i første gård)

Denmark

View Map

Event description

Description

At Precis we strive to have our events address complex topics with substantial, potential business impact beyond the work we do with our clients. Leveraging online advertising and measurement technologies to drive better omnichannel performance is a perfect example of such a topic and necessary for Scandinavian retailers to ace if they wish to remain competitive in the years ahead.

So we’re gathering some of our best specialists from across our 8 offices to present concrete examples of companies that have successfully implemented a more holistic and intelligent strategy for driving and measuring omnichannel sales through the Facebook platform and we are also going to show you how they got there.

Agenda

  • 8:30-9:00: Welcome and light breakfast

  • 9-9.15: Introduction to today’s agenda and topic by Rasmus Skjold Nielsen: Local Paid Social Lead at Precis Copenhagen

  • 9.15-9.45: Case 1: Åhléns by Hanna Shirkavand: Senior Digital Specialist at Precis Stockholm
    How to start your journey towards omnichannel optimization. We will cover data collection and measurement tactics for increasing the value of connecting your online and offline activities.

  • 9.45-10.15: Case 2: GANT by Robert Jurewicz: Senior Paid Social Specialist at Precis Stockholm
    How to activate your offline data. We will cover how to make sense of the numbers using incrementality and iterating on strategies to start pushing offline KPI’s.

  • Coffee Break

  • 10.30-11:00: Case 3: Gina Tricot by Robert Jurewicz: Senior Paid Social Specialist at Precis Stockholm
    How to drive offline impact and optimize for omnichannel sales. Now we’re measuring everything and are using incrementality to evaluate marketing, where do we go from here?

  • 11.00-12.00: Break-out sessions (optional): Discuss the cases and topics with the speakers, inquire or address your specific challenge.

  • 12:00 Grab a sandwich and enjoy the rest of your Friday!

Who is this event for?

The event is for marketing professionals in mid- to large-sized retail organisations (with multiple retail locations). Whether you are more of a hands-on practitioner or a budget owner more focused on strategy, the event will deliver inspiration as well as concrete suggestions for you take home and start implementing.

About Facebook at Precis:

Precis is credited as a Facebook Marketing Partner. On behalf of our clients, we’re managing Facebook investments estimated to total 600 million SEK in 2019. If you’d like to read some of our success stories before signing up, visit https://www.precisdigital.com/cases/.

For questions, reach out to Dag (dag-yero@precisdigital.com) or call: +4527281676

Date and Time

Location

Precis Digital

Esromgade

15

2200 Opg. 1 (i hjørnet, når man kommer ind i første gård)

Denmark

View Map

Save This Event

Event Saved