$85 – $350

How to Do South BY Southwest (SXSW)

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Austin Convention Center

500 E Cesar Chavez St

Austin, TX 78701

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Ever wanted to attend SXSW but didn't know where to start or how to get the most out of it? Come join our tour where the person leading you on the tour has been to SXSW for the past 10 years and knows the ins and outs of where to find the cool stuff. Every year is different but there is a pattern to the madness.

This year's South by Southwest (SXSW) will be busy with keynote speakers, interactive events, and lots of people in town from around the world all wanting to network and find the next big thing (NBT). Our special tour brings years of experience attending SXSW and shows you how to get the most out of it if you have never been before.

Who is this Tour for?
- Anybody that wants to attend but can't afford a badge
- Anyone that lives in Austin but always avoided this world renowed festival
- Those that have attended in the past but felt they didn't get enough out of it
- Anyone that is coming to Austin hoping to catch all the free events

We will show you how to plan out your week of fun and how to find where all the interesting stuff is at including where all the secret parties are. SXSW is known for throwing official parties but there are also attendees who throw the unofficial secret parties that have some awesome swag and people there. This is your chance to Turbo charge your networking skills and get the most out of an awesome experience.

SXSW Downtown

Free Swag, Food, and Fun

SXSW is known for having lots of free swag at events, free food all over the place, and special activites and events all throughout the city so you do not want to miss out on all these amazing opportunities. In order to find out about all the fun happening you need to understand how SXSW is structured before you just show up. Everyday during the SXSW festival offers exciting opportunities around downtown that can only be found in certain ways.

There are special events that will have lots of free swag for you to take home along with activities that anyone can take part in for you to share with your friends. You will have the chance to meet some great companies and take part in some unique events.

Walking Downtown Austin

This tour will involve lots of walking around the downtown area. The reason for that is SXSW brings in a lot of unofficial companies and events that work off of the crowds that are paying to be there. We will teach you how to spot people that are giving out infromation for special unannounced events and how to find the free stuff.

The reason why this tour involves so much walking is because you will learn how the unofficial events are structured providing a richer experience than sticking to just a rigid schedule.

Group Size

In order for people to get a great experience out of this we plan to limit the size of the group to just around 15 to 20 people. We want people to be able to move about freely but also not have a large group size that keeps us from being able to get around easily. If you want to learn how to get the most out of an amazing experience then make sure to sign up.

Daily Tours

Sign up for a daily tour that meets your schedule needs. You can pick a day and sign up for a tour of that day. We will meet downtown in the morning and teach you what all you need to do to get the most out of each day.

Be sure to visit our website to learn more about us and the other types of tours we provide around Austin.


Are there ID or minimum age requirements to enter the event?

You must be at least 21 years of age in order to attend this event since there will be some events that will be serving alcohol. If you are 18 then you can attend this tour during the day but will be unable to attend events after 9 pm.

What are my transportation/parking options for getting to and from the event?

It is recommended that you have someone drop you off downtown where we will be meeting. Parking will be a nightmare and it will be difficult to get around by car. You can ride the bus in or get a hotel within walking distance or crash at a friend's place nearby.

Where do we meet?

Our group will meet in front of the Austin Convention center on the corner of Cesar Chavez and Trinity each day of the tour.

What is the duration of the tour?

The dates and times are listed on our page so you can decide if you want to attend the whole tour or if you want to attend single day tours.

Is there a schedule that I can see before signing up for the tour?

We do not offer a structure to our schedule because of how fluid SXSW is. Things come and go and because of that we are always moving around to different events based on what people are talking about and doing. You can find the official schedule of SXSW at their website.

What can I bring into the event?

Bring a nice light backpack because you will be storing a lot of swag and stuff in it. Make sure to have good walking shoes on and have a heavy duty water bottle on hand. Bring sunscreen and a little first aid kit that has Pepto or Tums tablets.

How can I contact the organizer with any questions?

Just use the contact organizer link off to the side or use our contact us page on our website.

What's the refund policy?

We will accept full refunds 1 week prior to the start of the event. Any refund requests after that time cutoff will only be provided partial refunds.

Can I update my registration information?

Yes you can update your information before the event. Make sure to have everything cleared up a week before the event. We will be scanning tickets to make sure each person matches the name on the ticket. You do not have to bring a printed ticket, just a digital one on your phone.

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Austin Convention Center

500 E Cesar Chavez St

Austin, TX 78701

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