Some might argue that old school search engine optimisation (SEO) was about stuffing keywords as many times as you could onto a page. Whilst we would recommend that a piece of content is optimised ‘on-page’ using a focus keyword in certain areas – we would not advocate overuse.
The theory of semantic search became the hot topic in SEO circles recently as a response to how Google have embraced ‘machine learning’ to better understand the intent and context of the search terms people use. They use this technology to deliver more appropriate results on the search engine results pages (SERPs).
We unwrap this topic and explain the influence it has had on the way SEO’s go about keyword research today. We’ll provide you with a blueprint for how to conduct effective keyword research for your business with hands on demonstrations of each stage of the process and lots of top tips.