$45

How to Develop Your Value Proposition C0010

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SBA Entrepreneur Center

455 Market Street, 6th floor Conference Room

San Francisco, California 94105

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Describing your product or service in 30 seconds or less!

Clearly defining and describing your product and service crisply and concisely may well be among the biggest challenges facing you as an entrepreneur. What often is very clear to you may not always come across that way when you share the idea with others. Many new products have suffered even failed because they were not fully understood.

In this interactive seminar you will learn what the key elements are that will allow you to come up with a simple, easily understood and persuasive description taking less than 30 seconds to explain! Using real life examples you will be able to develop your own persuasive value proposition.

About the Instructor: Jan Hedquist
As former Vice President of BBDO Worldwide, President of Ketchum Advertising and Vice- Chairman of Young&Rubicam Europe , Jan assisted many of the world's most famous brands in their marketing efforts, including Apple, Alfa Romeo, Colgate, Pepsi-Cola, Nestle, Ericsson, Kraft General Foods, Heinz, Citibank, Ford, AAA to mention but a few. Jan's international experience includes the U.S., Europe, Latin America, the Far East and Japan as well as Middle East /Africa. Jan has spoken frequently on multicultural communications, marketing and branding.
Jan is a mentor and workshop instructor for SCORE and counsels in San Francisco on Mondays
Workshop Refund Policy: Refunds granted prior to workshop or if cancelled. No refunds or access to class material after workshop held. A credit can be given for a future workshop. Please call our office at 415-764-4964 for assistance or send us an email at sfscore@sfscore.org.
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Date and Time

Location

SBA Entrepreneur Center

455 Market Street, 6th floor Conference Room

San Francisco, California 94105

View Map

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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