How to Develop an Agency Brand Voice That Connects With Customers Online

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Is your agency using a tone of voice that connects with customers online, or is it using a stale, bureaucratic voice that repels them and breeds distrust or confusion? In this workshop, we’ll cover what brand voice is and how it’s governed. We’ll look at examples of agency content that’s written in a voice that supports the agency’s brand and some that doesn’t. We’ll go through a simple exercise that will help you define your brand voice, which may vary somewhat by project, product, or section of your site. We’ll also discuss the situations in which using an inconsistent voice will cause problems.

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