An in-depth look into the psychology of engaging products
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can we create products compelling enough to "hook" users?
Nir Eyal, the bestselling author of "Hooked: How to Build Habit-Forming Products", has constructed a framework for designing better products and will share his years of research in this practical full-day workshop. This hands-on class gives product managers, designers, and marketers a new way for thinking of the necessary components of changing user behavior by studying how the world's most engaging products keep users coming back again and again.
You’ll walk away knowing:
The common design patterns of habit-forming products.
The stages of habit formation and how to optimize for user retention.
An in-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs.
Practical steps for leading a design process to ensure your product is used regularly.
About the Instructor:
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”
Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products, which won the “Marketing Book of the Year” award from 800 CEO Read.
In addition to blogging at NirAndFar.com, Nir's writing frequently appears in TechCrunch, Inc, The Harvard Business Review, and Psychology Today.
About the host:
Founded in 1992 by Sue Cooper and Alan Cooper, the "Father of Visual Basic," Cooper is an award-winning global design and business strategy consultancy, with offices in San Francisco and New York. Our mission is to help organizations think big, create delight, and achieve success. We approach every engagement with fresh eyes and a proven framework. Cooper U, Cooper’s training arm, shares the best practices we have developed, and empowers participants and clients to create great products and services.
Interested in more Cooper U? See our full schedule.
We know things happen. If you need to cancel your registration, notify us by emailing firstname.lastname@example.org at least 30 days prior to the course and we will refund your full payment. Less than 30 days prior to the course, there are no refunds available. Alternatively, you can transfer your registration once to another course within one year of the date of cancellation or assign another individual from your organization to take your place. Once your registration is transferred, you may no longer receive a refund.