If your website is not converting visitors into customers, then you may not be providing the right message. In this workshop, we'll discuss the ciritical importance of developing buyer personas for your business.
What is a buyer persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. This information will help you better understand your target customer.
"Okay, so personas are really important to my business. But ... how do I actually make one?"
I'll provide worksheets that we'll go through step by step to create your first buyer persona. Note that most businesses will have more than one buyer persona, we'll discuss more on that later.
See you there!