$2,895 – $2,995
How to Create Products Customers Love - Online Workshop - US/APAC

How to Create Products Customers Love - Online Workshop - US/APAC

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From $2,895

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Online event

Refund policy

Refunds up to 7 days before event

An interactive course to teach you what you need to be a confident and competent product manager/leader for products that make a difference.

About this event

How To Create Tech Products Customers Love


This workshop is designed for Product Managers/Product Owners, Product Leaders (GPM/Director/VP Product) and Startup Co-Founders from Technology-Powered Product Companies that want to dive very deep into the product roles and learn the leading edge practices from the world's best technology product teams. We discuss techniques from Product Discovery, Lean Startups, Design Thinking, Agile, and Customer Development.


We will discuss the modern product manager and product leader roles in-depth, along with the dynamics of a strong product team. We'll discuss how we come up with a powerful and compelling vision and product strategy, and we'll discuss how empowered product teams determine what they need to build in order to deliver business results. We'll discuss in-depth the techniques that product teams use to discover and deliver disruptive products, including how we tackle the major risks of value, usability, feasibility, and viability, and how we use both qualitative and quantitative methods to address those risks.


The workshop will be delivered personally by Lea Hickman, Product Partner of the Silicon Valley Product Group. For over 25 years, Lea has been leading product teams to deliver world class products used by millions of people. Starting her career at IBM where she was building applications for Fortune 500 companies, she went on to lead product teams at Netscape, Macromedia, Adobe and InVision.

Her work in technology evangelism, partnerships, product marketing and product management give her insights on how product can drive the entire business. At Macromedia she worked directly for the President of Products and the CTO on the New Business Opportunity team responsible for new products and businesses that leveraged the Flash Player. At Adobe, Lea led Product Management for all of the Design, Web and Interactive tools including Dreamweaver, Flash, Indesign and Illustrator. Lea was responsible for the product vision and strategy of the Creative Cloud, working with hundreds of colleagues across Adobe to transform Adobe from boxed software to one of the most successful SaaS services in the industry. After her work on the Creative Cloud, Lea went on to manage the consumer business at Adobe where she had responsibility for all marketing, product and engineering.


The session will be conducted via Zoom from 12pm until 3:30 pm PDT, for four consecutive days, Monday August 1st through Thursday August 4th.

The instructor will be conducting virtual office hours at the end of each session to address any additional questions from the day's content.

NOTE: Please be warned that this is an intense 4 days. It is designed for technology product people that are serious about becoming exceptional at their job. We will use every minute of the sessions, and your head will be spinning. Our intention is to provide the single best learning opportunity in the world for aspiring product managers and leaders. These sessions have always sold out with a long waiting list, so please don't sign up to take a spot unless you are serious about your career in product and willing to work hard to improve your skills. If you're not sure it's for you, talk to someone that has attended a session.


You can cancel with a full refund for any reason up to 7 days prior to the event. After that, it is too late for a refund but you are free to send any substitute you like. (It is generally too late to get substitute attendees from the waiting list so the seat would go unused).


The best companies go about building great products differently. Silicon Valley Product Group (SVPG) was created to share lessons learned and best practices about how to build innovative products customers love. We are industry veterans who have each held executive level positions at major Silicon Valley firms where we have been instrumental in the development of leading products. We know how great products are built. And we can help you build them, too.

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