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How to Create Distinctive and Meaningful Brand Messages

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United Way of Massachusetts Bay and Merrimack Valley

51 Sleeper Street

Boston, MA 02210-1208

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We are exposed to thousands of marketing messages every day—in print, online, just about everywhere. How can your organization stand out and get the attention you need? How can your messages motivate donors and other key stakeholders? By the end of the workshop, you will better understand how to develop compelling messages, identify your target audiences, and create a brand that stands out.

This workshop covers:

• Positioning strategy and branding
• Defining and understanding your intended audience or target market
• Developing clear and consistent messaging that sets you apart from similar organizations

This workshop is intended for New England based nonprofit executives such as executive directors, directors of marketing and development directors.

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United Way of Massachusetts Bay and Merrimack Valley

51 Sleeper Street

Boston, MA 02210-1208

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