How to Create an Outstanding Customer Experience and Use Email Marketing
Friday, January 31, 2014 from 9:00 AM to 11:00 AM (PST)
San Francisco, CA
How to Create an Outstanding Customer Experience and Use Email Marketing to Drive Business
a workshop hosted by our partners at Constant Contact
In the first part of this seminar we focus on the total customer experience that ultimately leads to referrals and marketing momentum. We use the Duct Tape Marketing Hourglass diagram to explain a logical path a lead should follow to participate in a company’s fully-developed Marketing Hourglass.
The Hourglass is the easiest way to explain the marketing process in simple and practical terms. This session addresses the 7 phases of the Hourglass so that you’ll be able to apply the concepts to your business or organization and create tactics that lead a prospect into becoming a customer who actively refers new business. You'll leave with practical tactics to increase engagement, enhance the customer experience and grow your business.
Next we'll get into how you can't ignore email marketing as a key component of your marketing plan. Email is the most cost-effective, targeted and efficient way to build and maintain relationships in all types of businesses and organizations. In this session from Constant Contact, you'll learn how to master email communications with this look at best practices and winning strategies that lead to increased profits, revenues and engagement.
§ How email and social media marketing work together to achieve goals
§ What is permission-based email marketing and becoming a trusted sender
§ Email list building
§ Increasing deliverability and open rates
§ Writing great subject lines and content - getting readers to take action
§ Tracking results and how to use the data to improve rates
Ann Gusiff, Constant Contact Authorized Local Expert and Certified Duct Tape Marketing Consultant
Ann is a marketer who is dedicated to helping small businesses save money on marketing through education and consulting. Ann earned her MBA from UCLA Anderson in Marketing and Entrepreneurial Studies and worked in brand management for consumer products companies. With her firm A.Point.Marketing, Ann now works with small businesses on marketing strategy and planning as a Duct Tape Marketing Consultant, with solutions that are simple, effective and affordable.
When & Where
SF Small Business Development Center ("SBDC")
The San Francisco Small Business Development Center (SBDC) provides free, confidential one-on-one business counseling and low cost workshops for existing small businesses and ready-to-launch start-ups. The SBDC…..Your source for free professional consultants.
For a full list of classes at the SBA Entrepreneur Center click HERE.