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How to Create a Content Marketing Playbook for 2018 - 1/29/18


Monday, January 29, 2018 from 5:30 PM to 7:30 PM (CST)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Member Feb 5, 2018 Free $0.00
Student Member Feb 5, 2018 Free $0.00
Non-Member Feb 2, 2018 $25.00 $0.00
Student Non-Member Feb 2, 2018 $25.00 $0.00

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Event Details

By the end of 2019, content marketing is expected to be a $300 billion industry. A Gartner researcher even predicted that the practice will eventually become so ingrained in every marketing tactic, it will lose its meaning altogether, both overtaking and becoming marketing. Still, it remains a sticky concept for a lot of businesses. Wide adoption doesn’t always translate to wide success and we frequently see companies who don’t treat content marketing as a core business function often end up with underwhelming results.

On January 29th, Scott Severson, president of Brandpoint, a content marketing and distribution agency, will give us a manual for content marketing success. He’ll break down the practice into six core components, lay out a foundational, systematic approach to content marketing and help you identify any gaps and opportunities within your own companies.

Key Takeaways:

1. The six core elements of a content marketing program, including the core team, tools, audience, strategy, tactics and data

2. How to prioritize these elements based on resources

3. How to operationalize content creation and measurement

Scott Severson is the president of Brandpoint, a leading content marketing agency, and has worked in digital marketing for more than 15 years. He has a wealth of experience in consumer marketing, brand building and management, and draws on this expertise to help Brandpoint's clients create successful marketing strategies that get results.

5:30 - 6:00 Registration and Networking
6:00 - 7:00 Presentation
7:00 -7:30 Networking

Member: Free
Non-Member: $25
Student Member: Free
Student Non-Member: $25

Location: Rojo Mexican Grill, The Shops at West End

Cancellation Policy:

All cancelled registrations received by the AMA MN office 2 business days by 5pm before an event are eligible for a refund. No refunds will be given for cancellations received fewer than 2 business days before an event. To cancel a registration please contact:

Have questions about How to Create a Content Marketing Playbook for 2018 - 1/29/18? Contact AMA MN

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When & Where

Rojo Mexican Grill
The Shops at West End
1602 West End Blvd
Minneapolis, MN 55416

Monday, January 29, 2018 from 5:30 PM to 7:30 PM (CST)

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The American Marketing Association Minnesota Chapter (AMA MN) is a collection of marketing professionals and students with one idea in mind—to be what is next in the marketing world. Through events, sponsorships and an in-depth community of members, the AMA MN helps students and professionals alike expand networks, get the latest in marketing communication strategies, and find new opportunities that fit their wants and needs. For further information contact!

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How to Create a Content Marketing Playbook for 2018 - 1/29/18
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