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How to create a clear personal brand

Guardian Masterclasses

Wednesday, February 5, 2020 from 6:30 PM to 9:30 PM (GMT)

How to create a clear personal brand

Ticket Information

Ticket Type Sales End Price * Fee Quantity
How to create a clear personal brand   more info Feb 5, 2020 £99.00 £5.11
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Event Details

Learn how to strengthen your professional reputation with product branding principles to reinforce your personal brand in this engaging evening class.

Branding is a powerful tool, used by companies and brands to differentiate their offerings from others. It can be the difference between a strong customer base and a non-existent one - and the same applies to personal branding. The process of establishing and consistently reinforcing who you are and what you stand for is integral to the success of your career - and even your life.

Where do you start with personal branding? How can you communicate your unique strengths in a convincing way without being too promotional?

In this interactive and lively workshop, former blue-chip brand marketer Joseph Liu shows you how to create a clearer, stronger personal brand. You will leave with an understanding of proven branding principles, a simple framework to design your personal brand, and concrete ways to build your brand in professional settings, on social media and with job application materials - ultimately feeling confident in your ability to stand out and open up more career opportunities.

Course content

  • Learn how personal branding can accelerate your career

  • Define your personal brand using proven branding principles

  • Summarise your personal and professional qualities in a clear, convincing way

  • Use social media to authentically reinforce your personal brand

  • Communicate your unique strengths on your resume and cover letter

  • Understand how you can build your reputation within your organisation

  • Identify a few key principles to guide networking efforts

What people have said about Joseph’s course…

“I thoroughly enjoyed Joseph’s personal branding workshop. He does an excellent job of illustrating clear and actionable tactics for how to present your unique brand in the most impactful way. I gained some great insights on personal branding best practices that I can immediately implement to enhance my professional profile” - marketing manager at Bloomberg Media, New York City

“Joseph covered personal brand development in a very clear, engaging way, and I was able to immediately apply the lessons I learned to strengthen my own personal brand” - periodontist, Manchester

Tutor profile

Joseph Liu helps professionals reinvent their careers by more powerfully marketing their personal brands. As a speaker, career consultant, and podcast host, his work is informed by 10 years of global marketing experience in the US and UK, managing brands including Glad, Liquid-Plumr, Gü Pads and Häagen-Dazs, his involvement with four major brand relaunches, and his professional career coaching for thousands of professionals around the world. He now applies principles used to build and relaunch consumer brands to help aspiring business owners build and relaunch their personal brands. Joseph has served as a TEDx speaker and been featured in Forbes, Fast Company, Business Insider, Glassdoor, SUCCESS, Huffpost, Monster, Career Builder and Marketing Week. He is also the host of the Career Relaunch podcast, which features inspiring stories of career change and has been ranked as a top 40 career podcast in the US and the UK, with listeners in 139 countries.

All Guardian Masterclasses are fully accessible but please contact us at masterclasses@theguardian.com if you have any queries or concerns. 

Full course and returns information on the Masterclasses website

Have questions about How to create a clear personal brand? Contact Guardian Masterclasses

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When & Where


The Guardian
Kings Place
90 York Way
N1 9GU London
United Kingdom

Wednesday, February 5, 2020 from 6:30 PM to 9:30 PM (GMT)


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Organizer

Guardian Masterclasses

Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.

Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.

Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.

The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.

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