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How to Conduct Customer & Prospect Interviews

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Learn how to design and implement effective customer interviews

About this Event

You can't please everyone. That's why having a clear understanding of your customers and prospects is an essential part of building products that they’ll love.

The success of your product, marketing, sales, customer success, and go-to-market strategies depends on frequent and insightful conversations with your customers. In this webinar, you will learn how to plan, set up, conduct, and analyze customer interviews to extract actionable insights.

Specifically, you will learn how to ask questions that help you understand the context in which your customers and prospects operate. It's crucial to uncover not only customer pains and problems, but also to learn about their objectives, processes, success metrics, priorities, and current alternatives.

The webinar will also show you how to extract valuable and actionable insights by understanding how your customers act, think and feel.

Objective:

The goal of this webinar is to help you design and implement effective customer and prospect interviews.

Outline

Part 1: Planning Interviews

In this section, you will learn how to formulate the goal for your customer interviews, who to interview, what questions to ask, and how to structure your interviews.

Part 2: Setting Interviews

In this section, you will learn how to create effective outreach strategies and best practices for designing messages that people respond to.

Part 3: Conducting Interviews

In this section, you will learn how to correctly ask questions, follow up, and practice active listening.

Part 4: Analyzing & Summarizing Interviews

In this section, you will learn how to summarize customer interviews.

The last 20-30 minutes of the webinar will be open to questions.

Who is this webinar for?

How to Conduct Customer & Prospect Interviews is perfect for marketers, product marketers, product managers, startup founders, and even designers and engineers. Anyone who wants to learn more about their customers can benefit from conducting effective interviews.

Conducting customer interviews is important if you are:

  • Developing a new product and need to identify the features to build first;
  • Deciding on what new feature your team should build next;
  • Creating an ideal customer profile (ICP);
  • Crafting a brand story or strategic messaging.

Frequently Asked Questions (FAQ)

What if this webinar is fully booked?

Please, tweet at me (@mykpono) and I will either find a way to add you, or I will inform you about the next webinar. I'd like to limit webinar attendance to 20 attendees so that everyone has an opportunity to ask questions at the end.

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Eventbrite's fee is nonrefundable.

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