Skip Main Navigation
Page Content

Save This Event

Event Saved

How to Build the Best Apps by Ticketmaster’s Sr. Product Manager

Product School

Wednesday, November 15, 2017 from 6:30 PM to 8:30 PM (PST)

How to Build the Best Apps by Ticketmaster’s Sr....

Ticket Information

Ticket Type Sales End Price Fee Quantity
Tickets in Advance
All events are free to Product School Students & Alumni w/ Student Code
Nov 15, 2017 $10.00 $1.54
Tickets at the Door
Will be available on the day of event
Not Started $20.00 $2.09

Share How to Build the Best Apps by Ticketmaster’s Sr. Product Manager

Event Details

When the Mobile Product team at Ticketmaster set out to re-envision the app, they thought a lot about how they could make the experience relevant, engaging and simple. They started product focus groups a few months ago and started bringing actual fans into our Hollywood office to answer the critical question, “What do consumers need right now that matters? What causes them to engage numerous times? What is important to them?” Their new app is built from the ground up on a foundation of empathy focused on increasing fan confidence in the app. It recognizes that their fans are ardent artist supporters, and they want to be rewarded for their loyalty.

- Why they decided it was time to build a new Ticketmaster experience with new architecture and technologies
- How their team built a product research group from scratch and did their own research to validate their assumptions
- How they formed a new engineering team that could tackle the specific fan pain points they uncovered
- More about their alpha, beta testing strategy and how they’ve thought about introducing this new app to the market

Meet the Speaker: Cecilia White

Cecilia White is a Senior Mobile Product Manager at Ticketmaster. Cecilia relocated from Silicon Valley last year where she spent the past 15 years working in tech at companies including Apple, Netflix, Microsoft, Expedia and a few startups. Cecilia transitioned to product management from instructional design. She is a certified Scrum Product Owner and Pragmatic Marketing Certified. Cecilia holds a BA in American Studies from UC Santa Cruz.

View the Speaker's LinkedIn

Please note:
- Tickets sales at the door are from 6:00 - 6:30 PM (if any are still available)
- No refunds unless we have fully canceled the event. Date changes are not included.
- For additional info or questions, send an email to
- For last minute questions, send a text to: (213) 947-9464

Have questions about How to Build the Best Apps by Ticketmaster’s Sr. Product Manager? Contact Product School

Save This Event

Event Saved

When & Where

Product School Santa Monica
1450 2nd Street, Santa Monica, CA 90401
Santa Monica

Wednesday, November 15, 2017 from 6:30 PM to 8:30 PM (PST)

  Add to my calendar


Product School

Product School is an education company that offers Product Management training in San Francisco, Silicon Valley, New York, Los Angeles.

Our instructors are professionals with over 5 years of real-world product management experience working at renowned tech Companies like Google and LinkedIn, and other technology startups. Our students are professionals with over 3 years of experience in technology, business or design roles. 

All our classes are compatible with a regular work schedule and our campuses are conveniently located in each city where we operate.

This is not your traditional lecture class. Expect a healthy mix of group work, one-­on-ones with mentors, and a hands­-on experience building your own digital product from end to end. 

We are connected with local hiring partners and tech companies who are eager to meet our top Product School students.


  Contact the Organizer
How to Build the Best Apps by Ticketmaster’s Sr. Product Manager
Things to do in Santa Monica

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.