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How to build an online community for your event


Thursday, March 4, 2010 from 11:00 AM to 12:00 PM (PST)

How to build an online community for your event

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How to build an online community for your event

Thursday, March 4th

11:00 AM Pacific

Events are natural gathering places for people with similar interests to meet, network, collaborate, learn from each other and have fun. It used to be that once the event was over, so were the conversations. But now, with online communities, relationships can begin prior to the event and continue on long after the doors have closed.

An online community helps the organization hosting the event build brand recognition and loyalty, create a sticky relationship with community members, and boost viral awareness and registrations. But healthy communities don’t just build themselves. Attend this webinar and you’ll learn:

  • How to create and tap into the value of an online community
  • The dangers of mismanagement 
  • Best practices for creating a thriving community




Jessica Levin

With a background in marketing and event planning, Jessica’s dual forte is networking and netweaving. She has a reputation as the “Go To” person re: marketing, meeting planning and anything involving trends in technology. Jessica uses social networking tools to build and strengthen both personal and business relationships and teaches others how to embrace social media as a way to create both corporate and personal brands.

Jessica’s professional background includes experience in the professional services arena, association management and industrial marketing. Her strategic approach to marketing includes a mix of both traditional marketing channels and web 2.0 tactics. She focuses on creating, strengthening and maintaining relationships for business and for the people that drive them.

Jessica is the President of the New Jersey Professional Marketers Association (NJPSMG), a member of the Association for Accounting Marketing (AAM) and Meeting Professionals International (MPI). She was named Planner of the Year by the New Jersey chapter of MPI and is a JASPER Award winner in the special event planning category. Jessica holds the designation Certified Meeting Professional (CMP). She was named New Jersey’s 2009 Top Forty Under 40. She was recently named as a Top Ten Finalist to the New Jersey 2009 Social Media Hall of Fame.

Jessica earned a Master of Business Administration with a concentration in Marketing from Rutgers, the State University of New Jersey in New Brunswick, New Jersey and a Bachelor of Science from Florida State University in Tallahassee, Florida with majors in Marketing, Management and Entrepreneurship.


Jordan Schwartz

Jordan Schwartz, CEO of Pathable, spent over 10 years at Microsoft building consumer-focused products, including several versions of Windows and MSN. Most recently, he led the Windows Live on-line photo sharing effort before leaving in 2007 to join Pathable. In addition to making conference experiences better, Jordan has passion for mobile technologies, leads a team of 60,000 bees in the manufacture and production of a delicious, organic honey and experiments with hyperlocal news in the Wallingford, Seattle blog Wallyhood.


Tamara Mendelsohn

Tamara Mendelsohn leads marketing for Eventbrite; focusing on customer acquisition, retention, and branding. She is passionate about spreading the good word for Eventbrite and the magic of bringing people together through events. She is equally obsessed with the power of social media and believes that technology changes everything.

Prior to Eventbrite, Tamara was a senior analyst with Forrester Research, an independent technology research and consulting firm. As an expert on eCommerce technology, multichannel retail, and trends in how consumers integrate technology into shopping, Tamara authored research reports and worked with both retailers and technology vendors to help them shape their strategies. She spoke regularly at industry events, sat on the advisory boards of several industry associations, and has been quoted in top newspapers and journals.

Tamara is a graduate of MIT Sloan School of Management and received her bachelor's degree in comparative literature and economics from Wellesley College.

Have questions about How to build an online community for your event? Contact Eventbrite


Thursday, March 4, 2010 from 11:00 AM to 12:00 PM (PST)

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