Actions and Detail Panel
How to Bring Influencer Marketing to Employee Communications
Tue, July 26, 2016, 9:00 AM – 10:00 AM PDT
Influencer marketing produces spectacular results at low cost. Brands are turning to influencer marketing more and more because it produces the best outcomes.
Why hasn't the practice been adopted by internal communicators?
Studies of internal influence networks have been around for decades, yet few companies have mapped them at all, let alone use them for employee communications. Let's change that! In this one-hour webinar, organizational communications thought leader Shel Holtz will get you started on identifying who the influencers are in your organization and incorporating them into your communication plans. By putting Shel's plan into action, you can not only increase the number of employees who get the message, the message will be more credible, relevant, and actionable.