Free

How to become more visible online - Beyond Facebook and pretty websites - D...

Event Information

Share this event

Date and Time

Location

Location

Scottish Enterprise - Dundee

Enterprise House

3 Greenmarket

Dundee

DD1 4QB

United Kingdom

View Map

Event description

Description

As a small family run business or a one-man/ woman-band, it can be easy to feel lost in the giant ocean that is the internet. How is it possible that someone half-way across the world can stumble across your wee business? In this awareness session we will show you the many different ways and techniques you can apply and implement to help potential customers find your business online.


We will also be joined by Tripadvisor Experiences (Viator), the world's largest OTA (Online Travel Agent) for tours, activities and things to do. Following the presentations, Viator will be offering 1-2-1 surgery sessions. To book your surgery session, please contact tourism@dundee.com.


Awareness session content

  • Brief introduction to the basics of Search Engine Optimisation (SEO)
  • How persuasive and engaging content can direct people to your business
  • Why it pays to sometimes pay for online advertising
  • Taking advantage of review sites, OTAs (Online Travel Agents) and the sharing economy
  • Make the most of the upgraded VisitScotland.com
  • Introduction to Tripadvisor Experiences (Viator)


Agenda

12.30-13.00 Light Lunch/ Networking

13.00-14.00 How to become more visible online - Beyond Facebook and pretty websites, Digital Tourism Scotland

14.00-14.15 Break

14.15-14.45 Introduction to Tripadvisor Experiences (Viator), Tripadvisor Experiences (Viator)

14.45 onwards Tripadvisor Experiences (Viator) Surgeries (To book a surgery, please contact tourism@dundee.com)


Tripadvisor Experiences

TripAdvisor Experiences is the new name for the business unit which includes Viator and TripAdvisor Attractions. We offer the largest collection of bookable experiences online, with over 100,000 tours, activities and attractions in thousands of destinations, bookable on TripAdvisor’s ‘Things-to-do’ pages, the TripAdvisor App, Viator.com and thousands of partner sites.

On the business side, TripAdvisor Experiences delivers the world’s largest single-source distribution opportunity for tour operators and attraction providers. We help you reach TripAdvisor’s global audience of nearly half a billion monthly visitors, as well as our large network of partners, which include major hotel chains, airlines, loyalty redemption programs and travel sites.


Who should attend?

This awareness session is for small business owners and operators interested in growing their business online by improving current channels and trying out new ones. The second half of the event will be of most interest to tour and acitivities providers.


What will I learn?

  • Understanding of the different routes and channels potential customers can find your business online

  • How to increase the likelihood of potential customers finding your business

  • Understanding of the pros and cons of paid services and techniques


Important notes:

  • Once registered, you will receive automatic email reminders prior to the workshop as well as as a link to the feedback form on the day of the workshop. In order to receive the link to the slides and any further communication, please give your consent when registering for this event.

  • DTS events are aimed at tourism businesses only who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis. Unfortunately, we can’t offer places to intermediaries, consultants or suppliers of services.


DTS is a partnership programme supported by VisitScotland, Scottish Enterprise, Business Gateway, Highlands and Islands Enterprise, Skills Development Scotland, Scottish Government and Scottish Tourism Alliance. The workshops and awareness sessions are delivered by Elevator.

This event is brought to you in collaboration with Dundee City Council.

Share with friends

Date and Time

Location

Scottish Enterprise - Dundee

Enterprise House

3 Greenmarket

Dundee

DD1 4QB

United Kingdom

View Map

Save This Event

Event Saved