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"How to Become a Subject Matter Expert" Exceed the Consumer's Expectation! 3 Hour CE Duluth

Cathy McDaniel

Thursday, September 26, 2019 from 10:00 AM to 1:00 PM (EDT)

"How to Become a Subject Matter Expert" Exceed the...

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The consumer wants to work with a expert.
Let's review the steps needed to transfer your knowledge in marketing yourself as a subject matter expert.
Nov 20, 2019 Free  

Share "How to Become a Subject Matter Expert" Exceed the Consumer's Expectation! 3 Hour CE Duluth

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How to Become a Subject Matter Expert
3 Hour CE Credits

Subject matter expert is an authority on a specific niche or topic. In 2019 consumers will want to connect and engage with real estate practitioners that specialize (not generalist) in a particular field within the housing market. Becoming a subject matter expert requires education, resources, experience and marketing techniques.

Knowing what you’re talking about is imperative to your success in dealing with prospects, customers, clients. They want to engage with, and buy from, companies that sound like they know what they’re talking about.   

Consumers can smell fakes, and they won’t hesitate to let you know when you miss the mark.  

It comes down to 8 things:  

  • Experience
  • Education
  • Understanding how to conduct a thorough research
  • Learning how to take complex material and break it down so it can be understood by your propsects and clients
  • Knowing how to write in your brand’s voice and not just your own
  • Know who you are talking to
  • Know how to talk to them
  • Marketing and selling your specialty, you niche product

Achieving subject matter expert status will take time and consistent effort, but it can be achieved. As a broad and somewhat vague goal (who really determines what “expert” means?) you may be there long before you realize it.

3 Hour In-Class Course | Continuing Education | My CE Class, LLC #5914 
Cathy McDaniel |               

Have questions about "How to Become a Subject Matter Expert" Exceed the Consumer's Expectation! 3 Hour CE Duluth? Contact Cathy McDaniel

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When & Where

Virtual Properties Realty
2750 Premiere Parkway, St. 220
Duluth, GA 30097

Thursday, September 26, 2019 from 10:00 AM to 1:00 PM (EDT)

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Cathy McDaniel

Cathy McDaniel is the author of A Road Map To Saving Your Home" which is available at the National Association of REALTORS bookshelf. Cathy has just released her current book “The Route to Homeownership” Generational Differences in Home Buying

Being in the real estate and mortgage industry since 1993 she opened "My CE Class, LLC" in 2007, a real estate school approved by the Georgia Real Estate Commission. Cathy has conducted over 1,500 live continuing education classes, authored 150+ training manuals and has met and trained more than 100,000 real estate professionals throughout 23 states since 2007. She is licensed as a continuing education instructor at many real estate boards and associations across the country. 

Cathy is recognized as an industry expert in homeownership and received from Georgia Real Estate Educators Association the 2016 “Outstanding New Program Course” and the 2008 “Educator of the Year. Today she serves as the Administrator for the new Atlanta Training Campus a divison of the Atlanta Maxim Realty International. She has a partnership with Barney Fletcher Schools, OnCourse Learning and D.R. Horton Communities, and many others which allows her to offer free classes and community events. Today she serves as the Director of Education at Atlanta Training Campus, and the 2019 Membership Director for Georgia Real Estate Educators Association.

Cathy's new home for continuing education, certificate and designation courses will be sponsored held at The Atlanta Training Center, 6251 Smithpointe Drive, Bldg. B. Peachtree Corners, GA 30092. The campus will offer training for real estate practitioniers, mortgage and insurance industry.

Visit: for course descriptions, dates and locations. 

To predict the future you must create it ...Cathy McDaniel 

 Cathy's Motto:  "Autograph Your Work With Excellence!" 

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