$795 – $895

How to Become a More Effective Field Consultant, Coach & Mentor

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Sheraton Suites Houston Near The Galleria

2400 West Loop South

Houston, TX 77027

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This seminar is designed to:

  • Provide new Field Consultants with the beliefs, behaviors, processes, tools, techniques, and forms to be successful.

  • Provide existing Field Consultants with some new ways of believing, thinking, and acting when dealing with franchisees.

  • Providing both new and existing Field Consultants with the opportunity to interact with one another and exchange best practices.

  • Provide participants the opportunity to get new ways of solving new and recurring problems.

  • Provide participants the opportunity to learn from the experience of the seminar leaders.

  • Learn and develop new and existing skills, knowledge and abilities needed to be an Effective Field Consultant, Coach and Mentor.

Field team members are the most critical link between you and your franchisees. They need to be viewed as business consultants and business coaches rather than “cop inspectors”. The seminar is designed to help improve your ability to make a difference with your Franchisees.


Morning Sessions

  • Understanding the Field Consultant/Franchisee Relationship

    • Understanding and explaining franchising as both Brand Building and achieving personal goals

    • The correct understanding of the Initial Fee and the Royalty Fee

    • Understanding the difference between “giving advice and recommendations” and consulting

    • How to have a “perception clarification” meeting with franchisees

    • Help franchisees see the value of following your system

    • How to become a “Valued Advisor” to your franchisees

    • Helping franchisees understand their role in the franchise system

  • Defining the Job, Role, and Function of Field Team Members

    • How to get alignment about your job, role and function

    • How to communicate the reason, purpose, and result of a franchised business to your franchisees

    • How to have a common understanding of the “business of business”

    • How to be perceived as helping franchisees improve their results

    • How to become a business consultant to your franchisees

    • The “Consultant” approach vs. the “Inspector” approach

    • How to get cooperation when there is a “them/us” attitude

    • How to focus franchisees on the critical elements of managing the business

    • How to get franchisees to “discover” what they need to do, without you telling them

    • How to build trust and rapport with franchisees

Afternoon Sessions:

  • Building Strong Communications with Franchisees

    • Getting franchisees focused on closing performance gaps they need to close

    • How to tie the franchisee’s personal goals to their business goals to establish motivation for growth

    • How to build an Agenda that gets results with each franchisee meeting

    • How to conduct franchisee evaluations/reviews

    • How to do business planning with franchisees

    • Getting franchisees to “make it happen” rather than “waiting for it to happen”

    • How to close a meeting with franchisees

  • Consulting and Coaching with Franchisees to Help Build Their Business

    • Using the questioning process to improve franchisee consultations

    • 12 Questions guaranteed to make you a more effective consultant and coach

    • Helping franchisees avoid short-sighted decisions

    • Consulting with the franchisees who are:

      • Not managing the business

      • Complacent about growth

      • Frustrated about profit levels

      • Not accepting responsibility for poor results

      • Not following the operating system

      • Carrying unapproved products

      • Not receptive to Field Consultants

  • Problem-Solving with Franchisees

    • Guiding the problem-solving process so the franchisee takes responsibility for solutions

    • Getting commitment and follow-through on recommended actions

  • Wrap-up & Evaluations

The value you will leave with:

A Workshop Manual with sample forms, checklists, processes, and PowerPoint slides to be used later. These materials include a very valuable model for consulting, coaching and mentoring your franchisees.

Seminar Leaders:

Bob Gappa: Founder and CEO of Management 2000 has 35 years in helping individuals and companies develop personal skills and systems for improving their abilities as effective consultants, coaches and mentors. Bob has been a franchisee of several concepts which brings another dimension to this seminar.

Andrew Erskine: A Vice President of Management 2000. Andy joined Management 2000 because he is an expert at developing successful marketing strategies and tactics involving; websites, SEO, digital marketing, public relations, Social Media, etc. and has helped many Brands improve their results in increasing the number of qualified leads clicking through on their websites. Andy has worked for several franchise Brands and brings a unique perspective from a team member’s view.

Lunch & Breaks: Will be an opportunity for participants to network, exchange techniques and information. Our seminar leaders will be available for networking.

Fees Include:

  • Morning Continental Breakfast

  • Morning and afternoon refreshments

  • A gourmet lunch

  • Seminar materials designed by our experts to enhance your learning and the take away value of the day and include useful aids to increase your close rate.

  • The ability to call our seminar leaders after the seminar if you have questions on how to use the materials and content covered during the session.

The ability to call our seminar leaders after the seminar if you have questions on how to use the materials and content covered during the session.

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Sheraton Suites Houston Near The Galleria

2400 West Loop South

Houston, TX 77027

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