How to Approach & Engage with the Gatekeepers of the Art World
Led by artist Sharon Louden, this 4-part webinar series is geared to visual artists yearning for guidance on how best to approach and communicate with the gatekeepers of the art world: galleries, curators, collectors, museum professionals, and more. The webinar will address the following questions: How does an artist approach a gallery cold? How does an artist communicate with a gallerist, curator, museum professional, etc.? What are the best ways to correspond and to start up a relationship and maintain it? When is the best time to approach the person? How often should an artist be in contact? How does one follow up on an inquiry? What is the proper way to pace a professional conversation?
This webinar series will answer these questions and many more by calling upon the personal experiences and advice of many different experts in the art world. The series will also focus on what NOT to do and will address how to improve poor communication skills (and bad behavior) when dealing with the greater art ecosystem of galleries, curators, collectors — basically anyone that can help your professional career! Participants will exercise different approaches to adopt into their own practice to close the gap between artists and gatekeepers.
Part 1: The Content of the Correspondence
Tuesday, January 31, 7-8:30pm EST
Learn about research, developing a template to work from, language to use in your correspondence.
Part 2: The Approach
Thursday, February 2, 7-8:30pm EST
Learn the best ways to correspond via email, email marketing services, snail mail and in person; when to do this; and keeping track.
Part 3: Pace & Timing
Tuesday, February 7, 7-8:30pm EST
Learn how to best time your approach, when to follow-up, and controlling your expectations and reasoning.
Part 4: Maintaining the Relationship
Thursday, February 9, 7-8:30pm EST
How to continue and maintain your new relationships with galleries, curators, collectors and museums.
You may attend this webinar using either a Mac or PC computer (with speakers), standard phone, smart phone, or tablet device.
Please login using either Chrome or Firefox. Safari is problematic. Make sure your Adobe Flash Player plugin is up-to-date. If it is not, you will be prompted to update it, which will take about a minute.
If you plan to attend via iPhone, iPad, or iPod Touch, please download and install the app AnyMeeting Attendee Viewer for iPhone.
A strong wifi or hard-wired Internet connection is preferred.
For additional technical questions or issues, please see the Questions? section below.
This webinar will be recorded. The recording will be shared with all previously registered participants after the webinar concludes, regardless of whether participants attend the live webinar or not. The recording will be posted online indefinitely. It is not available for download.
ABOUT SHARON LOUDEN
Sharon Louden graduated with a BFA from the School of the Art Institute of Chicago and an MFA from Yale University, School of Art. Her work has been exhibited in numerous venues including the Aldrich Contemporary Art Museum, the Drawing Center, Carnegie Mellon University, Birmingham Museum of Art, Weatherspoon Art Museum and the Kemper Museum of Contemporary Art. Louden's work is held in major public and private collections including the Neuberger Museum of Art, Whitney Museum of American Art, National Gallery of Art, Arkansas Arts Center, Yale University Art Gallery, Weatherspoon Art Museum, and the Museum of Fine Arts, Houston, among others. Louden is also the editor of Living and Sustaining a Creative Life: Essays by 40 Working Artists and The Artist as Culture Producer: Living and Sustaining a Creative Life, both published by Intellect Books and distributed by the University of Chicago Press. For more information about Sharon Louden and her work, please refer to her websites: www.sharonlouden.com and www.livesustain.org.
ABOUT THE ONLINE LEARNING PROGRAM
We are proud to offer selected topics from PDP workshops to the general public through the Online Learning Program. We are dedicated to extending our reach to artists who are new to Creative Capital’s professional development offerings, as well as those PDP alumni who are interested in a refresher course. Many of these courses are designed for individual artists of all disciplines, while others will be discipline-specific.
Most Online Learning sessions will be approximately 90 minutes in duration, including lecture and Q&A sessions. Webinars are taught and moderated live by talented workshop leaders, so the information is always up-to-date and engaging. Q&A sessions are included to be sure that all our participants have the chance to follow up on specific concerns.
More about the Online Learning Program.
Please contact Matthew Deleget, Online Learning Consultant, at firstname.lastname@example.org.