$1,877.45

How To Advertise Successfully to The Over 50s

Event Information

Share this event

Date and Time

Location

Location

Gold Coast

Mercure Hotel

64 Palm Meadows Dr, Carrara

Gold Coast, QLD 4211

Australia

Refund Policy

Refund Policy

Refunds up to 30 days before event

Event description

Description

The Over 50s are the world’s largest and fastest growing financial powerhouse. This age group is a vital segment for every business, large or small.

However, the competition to get the attention of the Over 50s is intense and your advertising needs to meet their particular psyche or it will be overlooked or worse, it could act as a negative influencer.

This hands-on workshop will show you what works in advertising to the Over 50s. The content is based on actual feedback from consumers about hundreds of real advertisements. We look at all the major media including Digital, Print, TV, Out of Home and Radio. Surprisingly, each has it’s unique features that appeal to the Over 50s.

Intended for both strategists and creatives (yes it can be done!) this workshop uses effective examples as a platform on which you can build your own successful campaigns and advertising assets to deliver extraordinary results for your business.

You will mix with terrific advertising professionals from around the world at this workshop.

And here’s the fun part – you will get a brief from a real company for a real client and as the grand finale, you will get to pitch it live! Good Luck!

Details of the two days:

  • Understanding the mindset of the Over 50s market
  • Major drivers and motivators
  • The most profitable market segments
  • The benefits of a multi channel approach
  • Focus on Channels – Reach and ROI
  • Storytelling to the Over 50s
  • Creative Pitfalls to avoid
  • The technical stuff: Timing, colour, models, locations, mood, music, fonts, language, speed, emotions …
  • Get Your Real Client Briefing
  • Live Pitches & Announcement of the Winner

To maximise personal attention and coaching , the number of participants will be limited. Strictly first come first serve.

Workshop Leader: Navin Pasricha is an Over 50s strategist and Chief Editor of the Australian Over 50s Living & Lifestyle Guide. His involvement with hundreds of campaigns and interaction with thousands of readers, has given Navin a unique insight into what works for this demographic. He has an extremely participative style that engages every participant. His objective is to give you new insights that you can use straight away in the field.

FAQs

What are my parking options?

There is parking at the venue and also some limited street parking

How can I contact the organizer with any questions?

You can contact the organizer by telephone on t:+61 7 5579 8767 or e: events@decalais.com

What's the refund policy?

Full refund for written / email cancellations received 30 days or more before the event, less a 10% administratin charge.

Share with friends

Date and Time

Location

Gold Coast

Mercure Hotel

64 Palm Meadows Dr, Carrara

Gold Coast, QLD 4211

Australia

Refund Policy

Refunds up to 30 days before event

Save This Event

Event Saved