Parse.ly Summer Conversation Series #3
HOW THE TRAILBLAZERS IN MILLENNIAL MEDIA ARE KILLING IT WITH DATA
Every legacy publisher wants what the online trailblazers have - large, engaged audiences. The New York Times wants to learn from the new kids on the block. In this panel the actual trailblazers, the remakers of millennial media, share insights on their use of data to inform editorial strategy, product and business development.
In listicles, of course.
Join us in a fun, informal conversation with a set of people who have rewritten the rules of publishing one publication at a time to become the leading cultural forces of our time.
OUR GUESTS ARE:
Ed Urgola, Director of Marketing, Upworthy
Ricky Van Veen, Co-Founder, CollegeHumor
Summer Anne Burton, Deputy Editorial Director, BuzzFeed
Ashley Codianni, Director of News Video, Mashable
6:00 PM - Bar Opens
6:30 PM - Introduction
6:40 PM - Listicles
7:20 PM - Q&A
7:30 PM - Drinks and Tacos
In her role as Mashable's Director of News Video, Ashley is developing a unique video language for capturing and explaining the news stories that resonate with its audience, and deliver them in ways that are highly sharable and engaging. Ashley previously led the Washington, D.C. bureau of NowThis News, overseeing the company’s original and sharable political content.
Ed leads audience and business marketing strategy at Upworthy. He connects both with Upworthy’s mission to bring massive amounts of attention to things that matter. Ed has a bachelor's in Music and Communications from Boston College and is a Director for New Day (a community for developmentally disabled adults). Ed can be found on rock walls, at rock shows, and rocking skinny ties wherever he goes.
Ricky Van Veen
Ricky is the co-founder of several internet properties including video sharing site Vimeo and leading comedy brand CollegeHumor. He is currently at IAC, overseeing the TV, film, digital endeavors of CollegeHumor as well as other productions such as Chopped on the Food Network.
Summer Anne Burton
Summer is the Managing Editorial Director at BuzzFeed and manages a team of creative geniuses who make things that people love to share. She lives in Brooklyn but her heart will always be Texan. In her spare time, Summer takes a lot of pictures of her cats, draws baseball players for her blog everyhalloffamer.com, makes Spotigy playlists for every occasion, and tries to get better at vegan cooking.
When & Where
Parse.ly partners with digital publishers to provide clear audience insights through an intuitive analytics platform.
Thousands of writers, editors, site managers, and technologists use Parse.ly to understand what content draws in website visitors, and why. Using our powerful dashboards and APIs, customers build successful digital strategies that allow them to grow and engage a loyal audience.
Visit www.parsely.com to learn more about us.