How Social Media and Other New Technology Shaped the 2016 Election - And How Businesses Should Respond
Kara Alaimo, Assistant Professor of Public Relations at Hofstra University, will discuss how social media and other new technology were used in the 2016 presidential election - including President Trump's use of Twitter and the role of hackings, psychographics obtained from social media, "filter bubbles" and fake news. She will discuss how businesses need to prepare to address new vulnerabilities such as hackings, fake news and Twitter attacks.

Kara Alaimo, Ph.D. is Assistant Professor of Public Relations at Hofstra University and author of Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. A former communicator at the United Nations and in the Obama administration, she now develops PR campaigns for clients such as the United Nations and organizes employee trainings for companies on how to adapt messages and strategies for different global markets. Her articles about international and political PR have been published by media outlets such as The New York Times, The Washington Post, The Atlantic, CNN, and Bloomberg, as well as in numerous academic journals. For more information, visit www.karaalaimo.com and follow her Twiter handle,@karaalaimo.