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How Product Strategy Evolves in Startups by Lever SVP of Product

Product School

Monday, September 9, 2019 from 3:00 PM to 4:00 PM (PDT)

How Product Strategy Evolves in Startups by Lever SVP o...

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Watch it Online   more info Sep 9, 2019 Free  

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*** DISCLAIMER: This event is ONLINE ***


Do you remember your teenage years? Young startups that have secured initial customers and face fast growth go through a similar stage. They need to change and mature to take advantage of the opportunity, but those changes can be difficult. Deriving lessons from experience leading product teams in young, and in established B2B companies, this session discusses how product strategy has to evolve as the number of customers and the product complexity increase.
Whether you are an individual product manager or are running a team, understanding why and how your company has to evolve as it grows will make you more effective and successful.

Main takeaways:
- Successfully scaling a product and a business is different than securing initial product market-fit
- Strategies that help startups succeed in the early stage can become obstacles in later stages
- Product Management plays a key role in driving the necessary changes

Meet the Speaker: Laura Marino

A Senior Product Executive with extensive experience in Product Management, M&A analysis, and definition of corporate strategies, Laura is passionate about scaling product organizations.

Laura is currently SVP of Product at Lever, a 200-person VC-backed company that is modernizing the way organizations nurture and recruit talent. In her role, she is responsible for Product Management, design, and product operations. Previously, Laura has built and led product teams in small and large organizations including SAP Labs, Nuance, speech recognition, Tellme Networks - Microsoft subsidiary, speech automation, Intapp, software for the legal industry, and more recently Topia, global mobility.

In addition to being a regular guest speaker at the Stanford Technology Ventures Program, Laura is a member of the extended teaching team in the Stanford Management Science and Engineering Department, lecturing on entrepreneurship and product management. She has also been a guest lecturer at UC Santa Barbara, and Los Andes University, in Bogota, and a speaker at the Stage-Gate Innovation conference.

A supporter of women and diversity, Laura serves on the board of Leading Women in Technology a non-profit dedicated to promoting women leadership.
Laura earned two Master of Science degrees from Stanford University where she was the recipient of the "Outstanding Academic Performance at the Graduate Level" award.

View the Speaker's LinkedIn

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Product School is the first technology business school. We provide certified courses in Product Management and other digital skills to professionals across 20 campuses worldwide. We also offer the same courses live online. All courses are taught by real-world product managers working at top technology companies such as Google, Facebook, Slack, Airbnb, LinkedIn, and Netflix.

Have questions about How Product Strategy Evolves in Startups by Lever SVP of Product? Contact Product School

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Monday, September 9, 2019 from 3:00 PM to 4:00 PM (PDT)

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Product School

Founded in Silicon Valley in 2014, Product School is the global leader in product management training, with over 10,000 alumni, 20 campuses worldwide and a live online campus.


Product School’s certificates (PMC™,FPMC™,PLC™) are the most important industry-recognized certificates for product managers; and all of our instructors are senior-level product managers working at top technology companies such as Google, Facebook, Airbnb, PayPal, LinkedIn, and Netflix.


Unlike traditional MBA programs designed for students seeking roles within the finance and consulting fields, Product School’s curriculum is highly relevant for the next generation of technology leaders, with classes offered at a fraction of the cost. The curriculum is designed to fit into work schedules with small classes held in the evenings or on weekends to ensure that both instructors and students can maintain their full-time jobs.


Students at Product School enjoy a healthy mix of hands-on projects, group activities, case studies, and panel discussions. Through this, they learn how to lead cross-functional teams, and experience building digital products from end to end. Students are also taught how to succeed in product management interviews and given access to our alumni community where they can expand their network, find mentors, and access job opportunities.



In addition to individual classes, Product School also delivers custom corporate training programs to Fortune 500 companies seeking to upskill their existing teams or onboard new talent.


Product School is committed to pushing the product community forward. With this aim in mind, we published the Amazon bestseller, The Product Bookorganize events in over 150 cities worldwide, host Proddys - The Product Awardsand produce ProductCona multi-city global conference attended by thousands of product managers every year.

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