Skip Main Navigation
Eventbrite
Browse Events
Organize an event
Organize
Help
Log InSign Up
Menu
Page Content
This event has ended.
How NPR Builds Audience Loyalty: Outcome-Focused Design

Sep

19

How NPR Builds Audience Loyalty: Outcome-Focused Design

by Contexto

Actions and Detail Panel

Sales Ended

Date and time

Tue, September 19, 2017

6:30 PM – 8:00 PM EDT

Location

CIC Miami

1951 Northwest 7th Avenue

6th Floor

Miami, FL 33136

View map

Description

In this talk you will learn how to:

  • Identify which behavioral outcomes support your organization’s mission

  • Craft experiences that help you accomplish your behavioral outcome goals

  • Help your team appreciate how customer actions align with daily customer journeys

  • Plan a product strategy to deliver habit-worthy experiences on current and future platforms


When an organization is customer-focused instead of product-focused, it can both understand what customers really want and craft new, innovative experiences to serve them well.


Scott Stroud from NPR believes that we succeed in creating a strong portfolio of helpful, habit-forming products when we understand our customer’s daily journey and behavior to design experiences that align to their daily lives. This is what Scott calls outcome-focused design, a human-centered and mission-centered approach to building and maintaining trusted customer relationships for the long haul.


By focusing on designing for customer outcomes we gain insight into which tools and platforms are likely to offer the right experience at the right moment for your customer.



ABOUT OUR SPEAKER:

Scott Stroud is NPR's Lead User Experience Strategist. Since 2006, he has guided NPR through major app and web design challenges using Agile, Lean UX and behavioral design methods.



AGENDA FOR THE EVENING:

6:30 PM: Refreshments and socializing at CIC Miami.

7:00 PM: Introduction and presentation from Scott.

7:40 PM: Q&A with the audience.

7:50 PM: More refreshments and socializing at CIC Miami.

See you there!


PARKING:

There is a FREE parking lot adjacent to the venue. Entrance to the parking lot is on 7th Avenue.


ABOUT ACTION DESIGN MIAMI

Action Design Miami is part of the Action Design Network, a nonprofit, 12-city (and growing) international network of curious professionals passionate about the application of behavioral science and design to the improvement of people's lives.

Every month we explore ways to apply psychology to the design of products and services that help customers achieve their goals and have a better experience. Whether the goal is to help people save more money, get in shape, cut down on electricity usage, or learn a new language, our core pursuit is the same:

How can we use research in behavioral science to help users build habits and change their daily behavior?

Our explorations lie at the intersection of technology (UI / UX, data science), psychology (behavioral economics, positive psychology), and advocacy, and focus on exposing our members to cutting edge tools, research, and practitioners in each of these areas so they can apply the latest learning in action design in their respective fields.

This group is for designers, developers, entrepreneurs, economists, psychologists, marketers and others who are curious and passionate about helping people create positive change in their lives.

Join us on Meetup and Follow us on Facebook!


Tags

  • United States Events
  • Florida Events
  • Things to do in Miami, FL
  • Miami Seminars
  • Miami Business Seminars
Event ended

How NPR Builds Audience Loyalty: Outcome-Focused Design


Follow this organizer to stay informed on future events

Contexto

Event creator

Events you might like

  • Miami Leadership: How to Create Genuine and Sincere Employee Loyalty?

    Miami Leadership: How to Create Genuine and Sincere Employee Loyalty?
    Miami Leadership: How to Create Genuine and Sincere Employee Loyalty?

    Tue, Aug 23, 1:00 PM
    Miami • Miami, FL
    $15
  • Pitch4Capital.com  Miami  Contest Audience Ticket

    Pitch4Capital.com Miami Contest Audience Ticket
    Pitch4Capital.com Miami Contest Audience Ticket

    Tue, Dec 6, 6:00 PM
    ClubDebut • Hollywood, FL
    $50 - $100
  • Starting and Building a Career in UX Design

    Starting and Building a Career in UX Design
    Starting and Building a Career in UX Design

    Thu, Aug 25, 6:00 PM
    BrainStation Miami • Miami, FL
    Free
  • Starting and Building a Career in UX Design

    Starting and Building a Career in UX Design
    Starting and Building a Career in UX Design

    Tue, Sep 6, 6:00 PM
    BrainStation Miami • Miami, FL
    Free
  • Design Disasters with Gloster

    Design Disasters with Gloster
    Design Disasters with Gloster

    Today at 3:45 PM
    Design Center of the Americas (DCOTA) • Dania Beach, FL
    Free
  • Summer Refresh | Powerhouse Design Duos

    Summer Refresh | Powerhouse Design Duos
    Summer Refresh | Powerhouse Design Duos

    Today at 10:30 AM
    Design Center of the Americas (DCOTA) • Dania Beach, FL
    Free
  • Thinkful Webinar || UX/UI Design: Creating A Design System

    Thinkful Webinar || UX/UI Design: Creating A Design System
    Thinkful Webinar || UX/UI Design: Creating A Design System

    Fri, Sep 9, 12:00 PM
    Thinkful Webinar • Miami, FL
    Free
  • Thinkful Webinar || UX/UI Design: Creating A Design System

    Thinkful Webinar || UX/UI Design: Creating A Design System
    Thinkful Webinar || UX/UI Design: Creating A Design System

    Wed, Sep 14, 6:00 PM
    Thinkful Webinar • Miami, FL
    Free
  • Thinkful Webinar || UX/UI Design: Creating A Design System

    Thinkful Webinar || UX/UI Design: Creating A Design System
    Thinkful Webinar || UX/UI Design: Creating A Design System

    Sat, Sep 3, 9:00 PM
    Thinkful Webinar • Miami, FL
    Free
  • Thinkful Webinar || UX/UI Design: Creating A Design System

    Thinkful Webinar || UX/UI Design: Creating A Design System
    Thinkful Webinar || UX/UI Design: Creating A Design System

    Today at 9:00 PM
    Thinkful Webinar • Miami, FL
    Free

Site Navigation

Use Eventbrite

  • How it Works
  • Pricing
  • Event Blog

Plan events

  • Online Registration
  • Sell Event Tickets
  • Event Management Software

Find events

  • Browse Miami Events
  • Get the Eventbrite App

Connect with us

  • Report This Event
  • Help Center
  • Terms
  • Privacy
  • CA Privacy Notice
  • Accessibility
  • Community Guidelines
Eventbrite + Ticketfly

© 2022 Eventbrite