How NPR Builds Audience Loyalty: Outcome-Focused Design

In this talk you will learn how to:

• Identify which behavioral outcomes support your organization’s mission

• Craft experiences that help you accomplish your behavioral outcome goals

• Help your team appreciate how customer actions align with daily customer journeys

• Plan a product strategy to deliver habit-worthy experiences on current and future platforms

When an organization is customer-focused instead of product-focused, it can both understand what customers really want and craft new, innovative experiences to serve them well.

Scott Stroud from NPR believes that we succeed in creating a strong portfolio of helpful, habit-forming products when we understand our customer’s daily journey and behavior to design experiences that align to their daily lives. This is what Scott calls outcome-focused design, a human-centered and mission-centered approach to building and maintaining trusted customer relationships for the long haul.

By focusing on designing for customer outcomes we gain insight into which tools and platforms are likely to offer the right experience at the right moment for your customer.

ABOUT OUR SPEAKER:

Scott Stroud is NPR's Lead User Experience Strategist. Since 2006, he has guided NPR through major app and web design challenges using Agile, Lean UX and behavioral design methods.

AGENDA FOR THE EVENING:

6:30 PM: Refreshments and socializing at CIC Miami.

7:00 PM: Introduction and presentation from Scott.

7:40 PM: Q&A with the audience.

7:50 PM: More refreshments and socializing at CIC Miami.

See you there!

PARKING:

There is a FREE parking lot adjacent to the venue. Entrance to the parking lot is on 7th Avenue.

ABOUT ACTION DESIGN MIAMI

Action Design Miami is part of the Action Design Network, a nonprofit, 12-city (and growing) international network of curious professionals passionate about the application of behavioral science and design to the improvement of people's lives.

Every month we explore ways to apply psychology to the design of products and services that help customers achieve their goals and have a better experience. Whether the goal is to help people save more money, get in shape, cut down on electricity usage, or learn a new language, our core pursuit is the same:

How can we use research in behavioral science to help users build habits and change their daily behavior?

Our explorations lie at the intersection of technology (UI / UX, data science), psychology (behavioral economics, positive psychology), and advocacy, and focus on exposing our members to cutting edge tools, research, and practitioners in each of these areas so they can apply the latest learning in action design in their respective fields.

This group is for designers, developers, entrepreneurs, economists, psychologists, marketers and others who are curious and passionate about helping people create positive change in their lives.

Join us on Meetup and Follow us on Facebook!