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How Not to Lose Your Customers by Box Sr. Product Manager

Product School

Tuesday, April 9, 2019 from 3:00 PM to 4:00 PM (PDT)

How Not to Lose Your Customers by Box Sr. Product...

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Apr 9, 2019 Free  

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*** DISCLAIMER: This event is ONLINE ***

How to tackle quick wins, and then develop a longer term strategy for onboarding, sales channels, increasing marketshare for mostly enterprise software (can also dip into a bit of consumer).

1) Growth isn't just important for consumer facing software companies - it should be something that every technology company is thinking about from an engagement and revenue perspective.
2) Growth can range from sales channel optimization (both self-serve and enabling reps), marketing campaigns, building experiences for customers to demo your product, onboarding, matching users with the correct tools to get the most value from your company etc.
3) Experiment! Fail fast. Part of finding the best growth strategy is to try things out and A/B test experiences to see what is driving your core metrics.

Meet the Speakers:

Reyana Fayyaz

Reyana is a Senior Product Manager at Box, focused on growth and monetization of the self-serve experience. Before Box, Reyana has managed products at a variety of startups including mobile games, karaoke apps and human resource solutions. In her free time, she mentors urban youths in STEM at YearUp, plays soccer, chess, the electric violin and with her cat Binks.

View the Speaker's LinkedIn 

Rishi Shah

Rishi is a Senior PM at Zenefits, focused on Growth & Activation. He covers both the self-service and sales-assisted buying experience. Prior to Zenefits, Rishi worked at a marketing analytics startup in Austin, TX where he helped NBA teams and major media companies (Time Warner, Vox, etc.) monetize their customer data. In his free time, he reads obsessive amounts of Politico, plays soccer, and travels internationally whenever he finds a good flight deal.

View the Speaker's LinkedIn


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Product School

Founded in 2014, Product School is the world’s first technology business school.

We provide certified courses in Product Management, Data Analytics, Coding, Digital Marketing and Blockchain to professionals across 15 campuses worldwide. In addition to on-site campuses, we also offer the same courses, live online. Both on-site and online courses are taught by real-world product managers who work at top technology companies such as Google, Facebook, PayPal, Airbnb, LinkedIn and Netflix.

Unlike traditional MBA programs designed for students seeking roles within the finance and consulting fields, Product School’s curriculum is highly relevant for the next generation of technology leaders, with classes offered at a fraction of the cost. The curriculum is designed to fit into work schedules with small classes held in the evenings or on weekends to ensure that both instructors and students can maintain their full-time jobs.

Expect a healthy mix of hands-on projects, group exercises, case studies, panel discussions and a variety of other forums to teach you how to lead cross-functional teams and build digital products from end to end. We also prepare students for product management interviews and enable them to expand their professional network through access to a private community of thousands of people; including alumni, mentors and hiring managers from top technology companies.

Product School also offers custom corporate training programs for Fortune 500 companies seeking to advance the product management skill sets of their existing teams or onboard new talent.

Committed to building the largest product management community, Product School has published the Amazon’s best-selling book The Product Book, runs The Product Awards ceremony and ProductCon, a multi-city product management conference.

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