Actions and Detail Panel
How Leaders Build Customer-Centric Capabilities
Thu, October 20, 2016, 8:00 AM – 10:30 AM SGT
DR LINDEN R. BROWN, chairman and co-founder of MarketCulture Strategies Inc., a Silicon Valley company and author of 16 books in the field of marketing, strategy, and leadership
“91% of companies claim to be customer focused. Only 10% of Customers agree” (Forrester Research 2012)
A customer-centric culture is a powerful competitive advantage. Innovative companies measure their level of customer centricity and drive a customer experience culture across their organization.
Learn about the eight critical organization behavioral factors where businesses need to improve to drive sustainable results.
Benchmark your organisation using the Market Responsiveness Index™ (MRI™) against the most customer-centric organisation globally like Amazon, Virgin, Starbucks etc.
Learn how to use this as a catalyst for change in your organization